Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent.

Feedback Software 100

Feedback Software Analytic Tools Research Software User Testing 100

Userpilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. Calendly creates growth loops to improve brand awareness.

Branding 99

Branding Analytic Tools Feedback Software User Testing 99

The Product Coalition

JULY 6, 2023

The competitive landscape is more intense than ever for technology businesses, particularly SaaS (Software as a Service) companies. Users will be vocal about the products they do, don’t like using, and don’t settle for less than the very best. Here when product-led growth comes into play.

Research Software 115

Research Software Feedback Software User Testing Product Research 115

Userpilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel.

Analytic Tools 97

Analytic Tools Feedback Software Framework Data Visualization 97

Userpilot

MAY 23, 2023

In SaaS, many companies identify themselves as a “product-led organization”. But what does it even mean to be a product-led company? In this article, we’ll explore what it means to be a product-led organization and how you can unlock product growth with some real “product-led” strategies.

Analytic Tools 92

Analytic Tools Feedback Software Onboarding KPIs Product Research 92

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Best practices for effective customer acquisition and product-led growth.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing?

Research Software 94

Research Software User Testing Strategy Customer Experience 94

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

JULY 22, 2023

What is a land and expand strategy? Is this the right thing for you SaaS? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! What is the land and expand sales strategy?

Feedback Software 83

Feedback Software User Testing Strategy Onboarding KPIs 83

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

APRIL 18, 2024

From learning about the product to a desired action, like a purchase. Examples: SEO product-led content or email marketing. A free trial is a chance for potential customers to experience product value. In SaaS, getting users to value quickly matters a lot, so invest in onboarding and self-service support.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Marketing 96

Userpilot

NOVEMBER 24, 2022

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? The goal of any traditional or digital marketing strategy is product growth. This article examines the RACE framework: what it is, why you should use it, and how to implement it in your SaaS.

Feedback Software 98

Feedback Software Analytic Tools Framework Onboarding KPIs 98

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. Customer acquisition helps you increase your customer base, counteract churn, and drive sustainable growth. Effective acquisition strategies will increase your customer base and revenue.

Research Software 101

Research Software Feedback Software Customer Experience Customer Feedback 101

Gainsight

NOVEMBER 20, 2019

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Slack Groups for Product Managers. A persuasive leader.

Books 80

Books Blog Feedback Software User Testing 80

Userpilot

JULY 4, 2023

Growing your product requires tackling one of the biggest challenges, which is to cross the chasm. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. Book a demo now.

Feedback Software 91

Feedback Software Analytic Tools Research Software User Testing 91

Userpilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them. It also helps you optimize your content marketing efforts and SEO strategy.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Dashboard 93

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). It’s how companies like Slack, Notion, Calendly, and Loom have achieved such viral growth. They promote their products, right?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Product analytics can help you track changing user behavior for your app but here are some industry-wide changes that are influencing purchasing decisions in 2024. Personalized experiences are becoming standard in the SaaS world.

Analytic Tools 102

Analytic Tools Data Visualization User Testing Reporting Tools 102

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 119

Feedback Software Analytic Tools Customer Feedback Customer Experience 119

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 96

Onboarding KPIs Strategy Marketing User Testing 96

Userpilot

MARCH 29, 2023

Having a solid free trial marketing strategy is crucial to product growth. In this article, we’re going to show you exactly how you can build a reliable free trial strategy to convert free trial users! There are five growth strategies to choose from before you can begin your free trial marketing campaigns.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What is product-led growth?

Analytic Tools 96

Analytic Tools Feedback Software Onboarding KPIs Marketing 96

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 96

Research Software Analytic Tools Feedback Software Data Visualization 96

Userpilot

JULY 22, 2022

Customer-led growth vs. product-led growth? Which one should your company rely on as part of your go-to-market strategy? Whichever growth strategy you choose affects conversion rates, customer retention rates, and overall customer engagement. SaaS businesses should use both models together.

Feedback Software 96

Feedback Software Analytic Tools User Testing Product Research 96

Userpilot

OCTOBER 18, 2021

How can you influence SaaS growth? To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. SaaS growth is the process of defining how fast your Saas is growing.

Analytic Tools 95

Analytic Tools Feedback Software Research Software Onboarding KPIs 95

Userpilot

DECEMBER 19, 2023

SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth.

Feedback Software 91

Feedback Software Analytic Tools Product Research User Friction 91

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? Sounds simple, right?

Feedback Software 116

Feedback Software User Testing Product Research Customer Experience 116

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing?

Analytic Tools 78

Analytic Tools Feedback Software Data Visualization Marketing 78

Userpilot

NOVEMBER 5, 2023

Wondering how to scale customer success in SaaS and drive product growth ? If you’re a leading SaaS company, you know that growth is directly tied to helping customers achieve their desired outcomes. This article discusses ten tips that can help you to effectively scale customer success teams in SaaS.

Analytic Tools 96

Analytic Tools Feedback Software Customer Experience User Testing 96

Gainsight

FEBRUARY 8, 2024

In the ever-evolving landscape of SaaS, Customer Success (CS) teams are facing a paradigm shift. As the SaaS industry matures and competition intensifies, the role of CS has expanded beyond mere support functions to become a critical driver of revenue growth and profitability. Check out the full video below.

Customer Experience 52

Customer Experience Customer Feedback Customer Satisfaction Education 52

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. This article answers that and more.

Research Software 101

Research Software Feedback Software Analytic Tools User Testing 101

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. But with so many platforms out there, which one should your SaaS business choose? But with so many platforms out there, which one should your SaaS business choose?

Analytic Tools 97

Analytic Tools Research Software Data Visualization Product Research 97

Userpilot

SEPTEMBER 29, 2022

How can growth engineering help you take your marketing up a notch? The SaaS market is saturated and continues to grow rapidly. Given that, you must take product growth seriously to ensure your continuous success. This is where growth engineering comes in handy. What is growth engineering? Let’s get started!

Analytic Tools 95

Analytic Tools Feedback Software Customer Experience User Testing 95

Userpilot

MARCH 15, 2022

Is your SaaS business trying to leverage product growth to achieve success? In the SaaS world, product growth (or product-led growth) has become a popular way to drive growth as it allows users to experience the value of your product before they even subscribe to a plan.

Onboarding KPIs 96

Onboarding KPIs Customer Experience Data Visualization Customer Feedback 96

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 93

Feedback Software User Testing Product Research Strategy 93

Userpilot

JANUARY 31, 2023

Have you ever used Customer Success Qualified Lead (CSQL) to drive product growth and increase your revenue? CSQLs differ from Marketing Qualified Leads (MQLs), and Product Qualified Leads (PQLs) in a few ways like CSQLs have higher lifetime value (LTV) and require less oversight than the other two do. Let’s get started!

Analytic Tools 95

Analytic Tools Feedback Software Data Visualization Customer Feedback 95

Userpilot

SEPTEMBER 2, 2021

Whether you're trying to drive product expansion in your current market or want your business to conquer uncharted territory, a solid growth strategy is exactly what you need. Let's start with defining what a growth strategy actually is and how to measure the metrics it impacts.

Feedback Software 90

Feedback Software Research Software User Testing Onboarding KPIs 90