The Accidental Product Manager

JANUARY 31, 2022

If there is one job that most of us would agree that we would not like to have these days, it’s any job in which we would be going up against Amazon. An Independent Bookstore’s Story. It has not always been easy to be a product manager for an independent bookstore. So how did this product manager do it?

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Product Management Product Manager Books Management 115

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

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Intercom, Inc.

APRIL 22, 2021

That question has been on Will Larson ‘s mind for a long time. As it turns out, he’s also quite the writer – since the last time we spoke , he has published not one but two books on engineering. Write a draft, talk through it with your peers, your manager and other staff engineers – and don’t forget to ask for feedback.

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Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. It’s quite a lot of ground to cover, so without further ado, let’s get right into it! Book the demo!

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Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. CSM & Product’ Is the New ‘Sales & Marketing’. Click here to read the blog. Click here to read the blog. Click here to read the blog.

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Lenny Rachitsky

FEBRUARY 13, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now P.S. Don’t miss The Best of Lenny’s Newsletter book (all proceeds going to charity), Lennybot (an AI chatbot trained on my newsletter posts, podcast interviews, and more), my recruiting service (focusing on Sr.

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Userpilot

SEPTEMBER 12, 2022

Do you know that customer touchpoints can exponentially influence product growth ? They can contribute to every stage of the customer journey and uncover insights into customer relationship management. So let’s dive into details and learn from examples of what customer touchpoints are.

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Userpilot

JULY 23, 2023

But it’s not that easy. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

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Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

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The Accidental Product Manager

AUGUST 21, 2023

A treatment for Alzheimer’s was botched Image Credit: Diverse Stock Photos The one thing that every product manager would love to have would be a product that everyone needed. We could count on eventually selling it to everyone. Then the Biogen product managers changed their mind.

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Userpilot

JANUARY 31, 2023

Have you ever used Customer Success Qualified Lead (CSQL) to drive product growth and increase your revenue? Let’s get started! CSQLs differ from Marketing Qualified Leads (MQLs), and Product Qualified Leads (PQLs) in a few ways like CSQLs have higher lifetime value (LTV) and require less oversight than the other two do.

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The Accidental Product Manager

FEBRUARY 27, 2023

Product managers start to equip their tires with AI Image Credit: Yamanaka Tamaki When was the last time that you thought about the tires that are on your car? However, I think that we can all agree that no matter how plain or fancy your car is , the tires are a critical part of it.

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Product Talk

NOVEMBER 16, 2022

Product Talk’s North Star metric is to increase the number of product trios who adopt a continuous cadence to their discovery work. Teresa shared this goal at the beginning of 2022 when describing her plans to scale the impact of Product Talk. Meet product coach and consultant @ellenjuhlin. How did you end up in product?

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The Accidental Product Manager

AUGUST 29, 2022

Some vaping products have been banned, but are there ways around this? Ah, but to be the product manager for a vaping product. The FDA stepped in and banded the sales of some of the most popular vaping product. However, some product managers have now found a way around those limitations.

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Userpilot

MARCH 31, 2023

This is a question every customer success manager must address in order to turn free users into paying customers. 15% is a good free trial conversion rate for SaaS products. 15% is a good free trial conversion rate for SaaS products. In the B2B space, it’s a 25% conversion rate. Userpilot can help. Get a demo now.

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Userpilot

JANUARY 19, 2023

This is why it’s critical to understand retention costs and how to reduce them. Let’s start! While CRC focuses on existing customers, CAC focuses on bringing new customers to your product or business. Customer retention is a key SaaS metric that refers to your product’s ability to retain customers over time.

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Customer Experience User Testing Feedback Software Customer Feedback 95

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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Gainsight

DECEMBER 15, 2023

But now Customer Success Managers (CSMs) are also being asked to become more sales- or revenue-driven, and in some cases, they’re even being asked to own a revenue number. Learn more in our blog, Customer Success Teams, It’s Time to Take Credit for Expansion Revenue. It’s the sound of the SaaS universe undergoing a massive change.

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Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

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Userpilot

MARCH 23, 2023

And how can customer success teams address them to ensure product growth? As a SaaS company, your ultimate goal is to retain customers and keep them happy with your product. Reducing churn is critical for SaaS because it cuts back customer acquisition costs and increases customer retention. moment faster. #3:

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Feedback Software Research Software User Testing Customer Experience 96

The Product Coalition

DECEMBER 27, 2022

This blog will be sharing some of the most informative and interesting development of web3’s favorite NFT marketplace. The crypto market is not unfamiliar to the ever-growing NFTs! The NFTs, or the Non-Fungible Tokens, first appeared in the market in 2014 and have constantly been evolving ever since.

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The Product Coalition

JUNE 26, 2022

This way you’ll gather enough data, iterate on your business venture and create a meaningful product people will actually want to buy. Ultimately, your goal a product professional is to learn about your customers’ problems, cares, constraints, and goals. Would you buy a product which did X?” especially your mom.

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User Testing Customer Feedback Customer Experience Product Research 120

Intercom, Inc.

MARCH 26, 2018

Your help center is the home of all knowledge about your product. It gives your customers the information they need to break down their learning barriers and hopefully become expert users of your product. This makes it a critical retention tool. Our product teams sometimes ship more than 100 changes per day.

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The Accidental Product Manager

MAY 9, 2022

So what’s a product manager supposed to do when your biggest product has been discontinued? This is the challenge that was facing the Airbus product managers. The company had been building the massive A380 airplane that they had created in order to compete with Boeing’s 747 airplane.

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UX Studio

MARCH 11, 2024

Dan: Yeah, well, first of all, it’s a pleasure to be here and I’m really happy to be doing this and yeah, I’m doing well. Dan: That’s a tricky one. Dan: No, it’s a place called Tarifa. Karthik: That’s amazing. Karthik: That’s amazing. so it’s also very windy.

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Userpilot

JANUARY 23, 2023

Let’s get started. It lets you easily personalize a customer’s experience. It’s important for sustainable growth since it keeps cash flow coming in. It’s also 5-7x cheaper to retain a customer than acquire a new one. That’s the only way money will keep flowing.

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Customer Experience User Testing Feedback Software Customer Feedback 96

Intercom, Inc.

JUNE 23, 2022

The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs. It’s been really fun. It’s been a bit of a journey, but I started in sales.

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Feedback Software Research Software Reporting Tools Software Review 118

The Accidental Product Manager

APRIL 12, 2021

Just about everywhere that you go to eat, you probably see stickers plastered on the window saying that if you wanted to stay home and eat this location’s food, you could do it by calling one of several different home food delivery firms. Product managers need to understand that their customers have become spoiled.

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Reporting Tools Product Management Product Manager Management 97

Usersnap

DECEMBER 8, 2021

Five wild predictions, two true stories and some solid solutions for product leaders. Building great products is a complex, challenging, and exhilarating job. It requires product leaders to be strategic thinkers and forward-thinking by nature, as well as to see product opportunities when others are “lost” in ambiguity.

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Feedback Software Data Visualization User Testing Research Software 95

The Accidental Product Manager

MAY 16, 2022

When they do this, they require special products – things like baby shampoo. Surprise, surprise, it turns out that the market for baby products is huge. They have been around for a very long time and providing baby products is something that they are well known for. What Went Wrong At J&J? So what went wrong at J&J?

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Product Management Product Manager Management Management 65

Intercom, Inc.

FEBRUARY 26, 2018

We are all in a battle, multiple battles in fact, with a lot at stake: whether it’s the fate of the company we work for or for the product that we build. As well as being a critical philosophy behind how we build software, it also represents how I feel about the software industry and technology in general. Innovative startups.

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The Accidental Product Manager

JANUARY 11, 2021

It turns out that the answer to that question has been bothering the Amazon product managers also and so they’ve taken a look at their product development definition and come up with an answer to this issue: Amazon is rolling out their own home delivery service. The New Amazon Home Delivery Service.

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Product Management Product Manager Management Management 97

Userpilot

FEBRUARY 18, 2021

There’s a thin line between being personal and being creepy. Done right, personalization can be absolutely critical for new user activation, engagement and retention. No, it’s not ‘my big day’ tomorrow, IKEA. When in real life would you call a complete stranger you’re trying to sell something to “a friend”?

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Analytic Tools Software Review Data Visualization Customer Experience 98

Userpilot

AUGUST 10, 2022

Are you wondering about the difference between the Minimum Viable Product vs Minimum Marketable Product? Would you like to know what role each of them plays in the product management process and how to build them? MVP reduces the time to market and allows a quicker release of the product. Ready to dive in?

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Product Research User Testing Feedback Software Research Software 78

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

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The Accidental Product Manager

NOVEMBER 29, 2021

As customer’s needs change, product managers have to adjust Image Credit: Seika. So here’s a quiz for you: if you were going to buy a TV, how would you go about doing it? What’s happening is that stores are now being transformed into warehouses. Say Hello To Your New Warehouse. Wakefern Food Corp.

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Intercom, Inc.

NOVEMBER 20, 2018

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. If they don’t match the persona market, these contacts are not likely to offer constructive criticism given they may not even relate to the pain you are seeking to address.

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