How to run a successful beta in 7 steps
Intercom, Inc.
MARCH 14, 2018
To address that deficit, I’ve put together a guide on how we run betas here at Intercom. Broaden the audience over time to include users who haven’t asked for the feature. Work on how you’ll pitch and describe the solution in a way that makes the most sense for your users. Short on time? Consider who should get access.
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