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Ask the Community: What’s a Mistake You Made Early in Your Continuous Discovery Journey?

Product Talk

After reading the Product Talk blog and Continuous Discovery Habits , Leann was ready to start putting some of the ideas into practice. I didn’t get the buy-in I needed and was told to stop working on it, not because it was a bad idea, but because the executives didn’t understand the value.”

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Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product Talk

The idea was that her trio would test out the concepts from Continuous Discovery Habits and then guide the broader product organization at Going to adopt the habits. This would be a much shorter blog post if that were the case! When Kelsey first joined Going, there wasn’t a clearly defined process in place for talking to customers. “We

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Funnel Marketing: Definition and Strategies That Work for SaaS

Userpilot

Interested in effortlessly turning prospects into loyal customers? TL;DR Think of a marketing funnel as a dynamic blueprint mapping out how prospective customers navigate from product discovery to conversion. Depending on your approach to customer engagement and conversion, you can tailor your marketing funnel.

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Intercom’s product principles: Building in small steps to deliver maximum customer value

Intercom, Inc.

Small changes are easier to build and faster to review, enabling us to deliver value to customers more quickly. It’s important to test changes but there’s only so much that upfront validation will catch. We don’t know for certain whether the feature will solve a customer’s problem until they have it in their hands.

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Willingness to Pay in SaaS: Definition, Calculation, Factors + More

Userpilot

TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller. The metric is also used to predict customer churn. Surveys enable you to collect vast quantities of customer data for more quantitative studies.

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HubSpot Analytics: Understanding its Key Features and Capabilities [+ Better Alternatives]

Userpilot

TL;DR HubSpot’s analytics focus on helping customers view and interpret data or reports to gather actionable insights. It lets you filter data through lists and track custom events on multiple channels without writing a single line of code. HubSpot reports track all assets, including your website, blog, emails, and social media.

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30 Steps to Mobile App Launch

Alchemer Mobile

Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. These steps are designed for even the humblest of budgets and will help not just with acquisition, but with the entire spectrum: validation, testing, engagement, retention, referrals, and revenue. It’s marketing. The bad news?