Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing? Ready to dive in?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

APRIL 27, 2021

We hate to admit it, but there isn’t one product that is going to increase your conversion rate and reduce your churn magically. Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! What Is User Onboarding? Why Is SaaS Onboarding So Important?

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Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

FEBRUARY 3, 2023

The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In SaaS, onboarding is the key to not only converting free users into paid customers but also driving long-term loyalty. Point users to key actions with onboarding checklists.

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Onboarding KPIs Customer Experience User Testing Customer Feedback 98

Userpilot

OCTOBER 30, 2022

Curious about customer experience improvement and how to get started for your brand? In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. Delivery: Prioritize speed and quality as you deliver on brand promises. Leverage technology.

Feedback Software 97

Feedback Software Research Software Customer Experience User Testing 97

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Key metrics to track at each stage. There are multiple product and marketing metrics to track at each stage of the funnel.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

MAY 3, 2021

I’ve yet to come across a SaaS business that doesn’t want to increase its Customer Lifetime Value (or LTV for short). But LTV is often a poorly understood metric, especially if you come from a more traditional business environment: one more concerned with acquisition than retention. Why does LTV matter for SaaS? What is LTV?

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Data Visualization 98

Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Select metrics to measure success. Here are five marketing experiments types you can try in your business: In-app onboarding experiments. Case study experiments.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

OCTOBER 21, 2022

What are some UX onboarding best practices that can help you to design an unforgettable first-time experience and convert more users? In this article, we’ll discuss a few best practices on how to build a great user onboarding flow that attracts new customers and keeps them engaged throughout the customer journey. What is UX onboarding?

Feedback Software 75

Feedback Software Onboarding KPIs UX User Testing 75

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service. How do you increase engagement at each stage of the customer lifecycle?

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. It can improve customer retention , lifetime value, revenue growth, and product development.

User Testing 105

User Testing Analytic Tools Research Software Feedback Software 105

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? SaaS business models depend on repeat purchases to grow revenue and meet profit goals. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

NOVEMBER 14, 2022

As product marketers , getting lost in the push for new customers after launching a new product or service is easy. This article discusses customer marketing, its importance, types, and the best customer marketing strategy for your SaaS business. Customer marketing vs. product marketing. Book a demo today to learn how.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. How do you launch a SaaS product?

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

OCTOBER 28, 2020

In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. You can create microsurveys (e.g.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Userpilot

MARCH 16, 2023

SaaS landing pages are an essential step in the process of trying to get people to sign up for your solution. Product growth can often hinge on how effectively you can create a killer SaaS landing page and drive targeted traffic toward it. What is a SaaS landing page? What is a SaaS landing page?

Feedback Software 98

Feedback Software Reporting Tools Embedded Analytics User Friction 98

Userpilot

APRIL 22, 2024

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? TL;DR Think of a marketing funnel as a dynamic blueprint mapping out how prospective customers navigate from product discovery to conversion. The beauty of marketing funnels is their flexibility.

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Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product. Userpilot can help.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

Userpilot

JULY 18, 2022

In SaaS, customer loyalty is extremely important, but it takes time to achieve. So, let’s see how customer data analytics can help you improve loyalty and drive retention for your SaaS business. In SaaS, customer loyalty is a qualitative measure of how likely your customers are to make repeat purchases.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Experience 98

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy is based on building an intimate relationship with the customers, so only you can offer a solution for their unique needs. Customer intimacy isn’t a metric you can measure. What is customer intimacy?

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

The Product Coalition

FEBRUARY 15, 2024

Imagine a tool that not only automates tasks but also learns, adapts, and innovates — genAI development company, a technology that is already capturing significant attention. Generative AI empowers businesses to create tailored recommendations, product descriptions, and chatbot interactions.

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Generative AI Data Visualization Reporting Tools Research Software 104

Userpilot

JANUARY 14, 2022

Have you run out of ways to achieve customer retention for your SaaS business? Customer retention gives SaaS companies a competitive advantage, especially with a subscription-based pricing model. As you retain customers, they become more likely to upgrade to higher-tiered subscriptions and even become loyal brand advocates.

Feedback Software 98

Feedback Software Analytic Tools User Testing Customer Experience 98

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions. What is user engagement analytics?

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What is product-led growth? What does PLG stand for in marketing?

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Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

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Userpilot

APRIL 27, 2023

In the world of software-as-a-service (SaaS), customer satisfaction is paramount to the success of any business. One metric that has become increasingly popular in measuring customer loyalty and satisfaction is the Net Promoter Score (NPS). The average NPS score for SaaS companies in 2023 is 31-50 according to Fullview.

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Analytic Tools Feedback Software Data Visualization Customer Feedback 52

Userpilot

JUNE 16, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of product marketing managers is essential for success. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

Product Marketing Data Visualization Research Software Feedback Software 52

Userpilot

JANUARY 4, 2022

SaaS companies often segment users based on their age, gender, and other demographic attributes but is that really the best way to go about it? Behavioral segmentation is a strategy of grouping customers based on how they interact with your product. What’s the role of behavioral segmentation? What is behavioral segmentation?

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Onboarding KPIs 98

Userpilot

JANUARY 24, 2023

Boosting user engagement is a surefire way to nurture customer loyalty, but how do you actually encourage users to use your product? TL;DR Gamification increases customer engagement by making your product more entertaining, creating a sense of friendly competition, and rewarding behaviors that you’d like users to repeat.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

DECEMBER 21, 2022

Have you ever wondered how to collect customer feedback efficiently and which voice of the customer best practices to follow? Four methods for gathering VoC feedback. A VoC program can boost customer retention by helping you predict expectations as you analyze customer behavior and feedback. 12 VoC best practices.

User Testing 98

User Testing Data Visualization Customer Feedback Customer Experience 98

Userpilot

AUGUST 18, 2022

There is nothing more important to a brand than making its customers happy. While customer satisfaction is essential to brand success, taking proactive measures toward turning these satisfied customers into advocates is key to business growth. For the same reason, personalize your product for the most relevant and enjoyable experience.

User Testing 98

User Testing Customer Experience Customer Feedback Feedback Software 98

Userpilot

JANUARY 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. Then, you can use these insights to guide your users to these ‘desired behaviour patterns’ in your onboarding. Promoters are people who would likely recommend your product. Should I use NPS?

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Analytic Tools Feedback Software Research Software Data Visualization 134

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? How to track customer experience metrics. There are three key metrics used to track customer experience: net promoter score (NPS), customer satisfaction score (CSAT), and customer effort score (CES).

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are. So in this blog post, we will shed some light on: What product marketing and content marketing are. Definitely not!

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Product Marketing Marketing Research Software Feedback Software 98

Userpilot

DECEMBER 13, 2022

In this article, we’ll cover: What the net promoter score is and how the net promoter system works? The net promoter score is a metric used to track customer experience and satisfaction. The net promoter score question that’s asked in surveys is: “How likely are you to recommend this product to a friend or colleague?”

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User Testing Customer Experience Customer Feedback Feedback Software 98