Userpilot

OCTOBER 30, 2022

Curious about customer experience improvement and how to get started for your brand? In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. Delivery: Prioritize speed and quality as you deliver on brand promises. Leverage technology.

Feedback Software 97

Feedback Software Research Software Customer Experience User Testing 97

Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. A marketing experiment is a type of market research to validate the effectiveness of an existing marketing strategy or discover a new one. Select metrics to measure success.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. It can improve customer retention , lifetime value, revenue growth, and product development.

User Testing 105

User Testing Analytic Tools Research Software Feedback Software 105

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. How do you launch a SaaS product?

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Amplitude

SEPTEMBER 21, 2020

Understanding the customer journey is crucial to building products that meet your users’ needs. Without a window into how people use your products, your efforts to improve conversions will be shots in the dark. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take.

Analytic Tools 59

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The Product Coalition

FEBRUARY 15, 2024

Imagine a tool that not only automates tasks but also learns, adapts, and innovates — genAI development company, a technology that is already capturing significant attention. Generative AI empowers businesses to create tailored recommendations, product descriptions, and chatbot interactions.

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Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy is based on building an intimate relationship with the customers, so only you can offer a solution for their unique needs. Customer focus is about researching and satisfying customer needs.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

JUNE 16, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of product marketing managers is essential for success. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

Product Marketing Data Visualization Research Software Feedback Software 52

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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Userpilot

AUGUST 18, 2022

There is nothing more important to a brand than making its customers happy. While customer satisfaction is essential to brand success, taking proactive measures toward turning these satisfied customers into advocates is key to business growth. For the same reason, personalize your product for the most relevant and enjoyable experience.

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User Testing Customer Experience Customer Feedback Feedback Software 98

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

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Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

AUGUST 6, 2023

That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. Due to the necessity of data analytics when optimizing the omnichannel customer experience, you’ll have more metrics to work with. Build loyalty.

Customer Experience 97

Customer Experience User Testing Customer Feedback Feedback Software 97

UX Studio

MARCH 11, 2024

With over 17 years of experience as a designer, he primarily assists others in their career growth by providing thoughtful, concise tips and tricks, whether related to tools or any form of communication. You have surface level: you’re completely dir ected, you are given a solution and you design the solution.

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User Testing Feedback Software Research Software Data Visualization 66

Gainsight

JUNE 28, 2022

And along the way, an amazing product portfolio that featured classics like tekka maki and unagi expanded to make room for decidedly nontraditional items like the California Roll and the Philadelphia Roll. So what lessons can product experience enthusiasts learn from the lesson of sushi? What is product adoption?

Customer Experience 52

Customer Experience User Testing Onboarding KPIs Analytic Tools 52

Gainsight

JUNE 11, 2021

The results are increased engagement, increased productivity, and better solutions. Shape your CS practices by expressing your defined core values and living your authentic truth (your “brand”). Grow Your Personal Brand in 30 Minutes a Day or Less led by Brandon Cestrone, Founder at CS Insider.

Reporting Tools 91

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Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents. Source: Productworld.co.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

Userpilot

DECEMBER 21, 2022

Many SaaS companies think that collecting customer feedback is the only goal of a VoC program. As a byproduct of improving the customer experience and increasing customer retention, you’ll boost your SaaS company’s revenue and LTV. Why should you care about the Voice of the Customer? Boost revenue growth. Customer surveys.

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Userpilot

APRIL 6, 2021

If you’re doing your job correctly as a product manager, customer retention should be the first thing you think about when you start your workday and the last thing you think about when you clock out. There’s no metric in SaaS businesses that correlates with profitability more than retention. Secondary onboarding 7.

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Userpilot

JANUARY 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. Then, you can use these insights to guide your users to these ‘desired behaviour patterns’ in your onboarding. Promoters are people who would likely recommend your product. Should I use NPS?

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Userpilot

SEPTEMBER 28, 2022

Customer experience is the sum of a customer’s perception after direct or indirect interactions with your brand. Personalize product experiences and communication based on user needs. Track and improve customer experience KPIs and metrics at different touchpoints. We’ve outlined 20 proven strategies to help you!

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Customer Experience Feedback Software Analytic Tools User Testing 52

Userpilot

DECEMBER 13, 2022

In this article, we’ll cover: What the net promoter score is and how the net promoter system works? The net promoter score is a metric used to track customer experience and satisfaction. The net promoter score question that’s asked in surveys is: “How likely are you to recommend this product to a friend or colleague?”

User Testing 98

User Testing Customer Experience Customer Feedback Feedback Software 98

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities.

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Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

OCTOBER 1, 2020

ková , a product marketer at Kontentino , a social media management tool for collaboration, content approval and scheduling, came to Userpilot with a few main goals in mind – increase product adoption, boosting new feature adoption, communicating new feature releases in-app and creating their very first user onboarding.

Onboarding KPIs 98

Onboarding KPIs User Testing Research Software Customer Experience 98

Roy Madden

SEPTEMBER 6, 2022

Case Study. Gathering research used to involve sporadically visiting Google and searching by keywords. The solution: Spotting trends faster with an AI engine. Read more about how they did it in this case study: THE CUSTOMER Lufthansa Innovation Hub: “reinventing the travel of tomorrow”. The short version.

Data Visualization 84

Data Visualization Research Software Reporting Tools Travel 84

Userpilot

MARCH 21, 2023

Let’s face it, product growth is just a broad term for turning prospective visitors into users for your SaaS product. But how do you actually convert visitors into paying customers for your SaaS business? There are many ways, but mastering SaaS landing page best practices is certainly one.

Analytic Tools 52

Analytic Tools Research Software User Testing Data Visualization 52

Userpilot

APRIL 27, 2021

While automated user onboarding can help with a scaleable and self-serve way to educate users, more complex products often require more guidance. User retention marketing focuses on existing customers – it aims to help users discover more value in your product. This is where webinars really come in handy. Let’s dive in!

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Webinar Marketing Analytic Tools Customer Experience 98

Userzoom

APRIL 23, 2020

Director of UX Research at UserZoom – was kind enough to answer them. Question: My company understands the value of UX and does support research. However, the pattern seems to be that they launch something quickly without any up-front human research, which then goes awry. Webinar On-Demand. Answer: Lovely question.

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Webinar Product Research User Testing UX 83

Userpilot

OCTOBER 1, 2020

Everybody hates product tours. Show me one person that genuinely enjoys doing product tours and I will PayPal you $10 straight away. Product tours take the worst evil out of school and pack it in UI form. So why do you inflict product tours on them? Product Tours Are Ineffective. Product Tours Are Ineffective.

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Onboarding KPIs Research Software Product Research Customer Experience 116

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are. So in this blog post, we will shed some light on: What product marketing and content marketing are. Definitely not!

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Product Marketing Marketing Research Software Feedback Software 98

Userpilot

FEBRUARY 25, 2021

That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. SaaS Marketing Playbook Table of Contents. SEO for SaaS Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

AUGUST 7, 2019

Customer Success is the sexy new topic in the SaaS & Software industry. That’s the reason why focusing your efforts on what happens after you make the deal is also an important part of every B2B SaaS company. How is Customer Success correlated with Product Marketing? Hence, you will have much slower growth.

Feedback Software 68

Feedback Software Customer Experience User Testing Research Software 68

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Intercom, Inc.

JUNE 28, 2018

Shaun Clowes , VP of Product at Metromile. Andrew Chen: The idea is that, especially in pure consumer products, there was a period of time where we had address book importers: you got an invite to a product from a friend, and you were like, “Oh my god, what is this? Casey Winters , former growth leader at Pinterest and GrubHub.

User Testing 160

User Testing Research Software Customer Experience Onboarding KPIs 160

Intercom, Inc.

JUNE 28, 2018

Shaun Clowes , VP of Product at Metromile. Andrew Chen: The idea is that, especially in pure consumer products, there was a period of time where we had address book importers: you got an invite to a product from a friend, and you were like, “Oh my god, what is this? Casey Winters , former growth leader at Pinterest and GrubHub.

User Testing 126

User Testing Research Software Customer Experience Onboarding KPIs 126