Userzoom

APRIL 23, 2020

It’s never a bad time to convince your executives that UX is something that they should care about, but it is especially important right now as companies focus on making budgets go further and cutting costs. As practitioners, it often falls to us to educate key stakeholders in the organization about the value UX delivers.

Webinar 83

Webinar Product Research User Testing UX 83

Userpilot

AUGUST 16, 2022

Select metrics to measure success. Here are five marketing experiments types you can try in your business: In-app onboarding experiments. Product messaging experiments. Case study experiments. Marketing experiments can also be used to innovate, test brand-new ideas, and make smarter business decisions.

Research Software 92

Research Software Feedback Software Analytic Tools Customer Experience 92

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. This stage is thus about brand building.

Feedback Software 89

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 89

Userpilot

APRIL 26, 2024

We’ve broken them down into three categories, including product analytics. The must-have features for customer tracking software in 2024 are: The ability to track customer data regarding their behaviors during events. Pendo for tracking feature adoption. Let’s dig in! Amplitude for path and A/B testing analytics.

Data Visualization 85

Data Visualization Analytic Tools Reporting Tools Software Review 85

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy isn’t a metric you can measure. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. Customer success and intimacy go hand-in-hand.

User Testing 94

User Testing Feedback Software Research Software Analytic Tools 94

Userpilot

OCTOBER 15, 2022

How to track customer experience metrics. There are three key metrics used to track customer experience: net promoter score (NPS), customer satisfaction score (CSAT), and customer effort score (CES). NPS tracks customer advocacy by measuring how likely users are to recommend your product to others. Let’s get started.

Customer Experience 90

Customer Experience B2B User Testing Customer Feedback 90

Userpilot

NOVEMBER 14, 2022

As product marketers , getting lost in the push for new customers after launching a new product or service is easy. Product marketing strategies focus on optimizing the product and its usage while customer marketing strategies focus more on creating user segments and marketing to those segments effectively.

Feedback Software 89

Feedback Software Analytic Tools Customer Experience User Testing 89

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 87

Analytic Tools Feedback Software Onboarding KPIs Marketing 87

Userpilot

AUGUST 2, 2023

Choose metrics to track the success of the engagement strategy. 12 Customer engagement strategies for driving retention: Personalize the onboarding process for new users to boost engagement. Engage users right from the start of their journey with onboarding checklists. Improve feature engagement with interactive walkthroughs.

Feedback Software 76

Feedback Software User Testing Customer Experience User Friction 76

Userpilot

AUGUST 18, 2022

There is nothing more important to a brand than making its customers happy. While customer satisfaction is essential to brand success, taking proactive measures toward turning these satisfied customers into advocates is key to business growth. For the same reason, personalize your product for the most relevant and enjoyable experience.

User Testing 90

User Testing Customer Experience Customer Feedback Feedback Software 90

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

OCTOBER 1, 2020

Everybody hates product tours. Show me one person that genuinely enjoys doing product tours and I will PayPal you $10 straight away. Product tours take the worst evil out of school and pack it in UI form. So why do you inflict product tours on them? Product Tours Are Ineffective. Product Tours Are Ineffective.

Onboarding KPIs 107

Onboarding KPIs Research Software Product Research Customer Experience 107

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are. So in this blog post, we will shed some light on: What product marketing and content marketing are. Definitely not!

Product Marketing 89

Product Marketing Marketing Research Software Feedback Software 89

Userpilot

OCTOBER 28, 2020

In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Too many product tours are passive, untargeted and ineffective.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Userpilot

JULY 18, 2022

While customer loyalty can cause higher retention, retention analytics involves measuring certain metrics to understand how satisfied existing customers are. They are happy to advocate for your brand and recommend you to others. You can identify patterns that will help you understand what causes customers to be loyal to your brand.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Customer Experience 91

Userpilot

APRIL 27, 2021

We hate to admit it, but there isn’t one product that is going to increase your conversion rate and reduce your churn magically. Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! What Is User Onboarding? Why Is SaaS Onboarding So Important? Table of Contents.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.

Research Software 89

Research Software Feedback Software Onboarding KPIs Product launches 89

Userpilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. Track where most of your current customers come from or where similar products are successful. Website copy, in-app communication , product documents, or legal content are often good places to start. Let’s get right to it.

Research Software 78

Research Software Analytic Tools User Testing Onboarding KPIs 78

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction.

Analytic Tools 88

Analytic Tools Data Visualization Feedback Software Customer Feedback 88

Userpilot

JANUARY 24, 2023

Boosting user engagement is a surefire way to nurture customer loyalty, but how do you actually encourage users to use your product? TL;DR Gamification increases customer engagement by making your product more entertaining, creating a sense of friendly competition, and rewarding behaviors that you’d like users to repeat.

Analytic Tools 94

Analytic Tools Feedback Software Customer Experience User Testing 94

Userpilot

DECEMBER 3, 2022

Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service. Use live demos to showcase your product and free trials and freemium models to attract potential users at the acquisition stage.

Feedback Software 89

Feedback Software Analytic Tools Data Visualization Customer Feedback 89

Userpilot

AUGUST 7, 2019

How is Customer Success correlated with Product Marketing? How to win the Customer Success game and become the leading product in your niche with 4 less known Customer Success best practices (How Growbots does it). You can then convert them to be brand promoters and improve your Customer Lifetime Value (LTV). Let’s get started.

Feedback Software 48

Feedback Software Customer Experience User Testing Research Software 48

Userpilot

JANUARY 14, 2022

As you retain customers, they become more likely to upgrade to higher-tiered subscriptions and even become loyal brand advocates. Let’s find out 4 actionable tactics, as well as some key customer retention metrics, to win your users’ loyalty and improve retention. How do you measure customer retention rate?

Feedback Software 90

Feedback Software Analytic Tools User Testing Customer Experience 90

Userpilot

MARCH 16, 2023

Product growth can often hinge on how effectively you can create a killer SaaS landing page and drive targeted traffic toward it. Use colored buttons, animated videos, and product screenshots to create visually appealing landing pages. Link to relevant subpages to help prospects learn about your service and discover more features.

Feedback Software 84

Feedback Software Reporting Tools Embedded Analytics User Friction 84

Userpilot

SEPTEMBER 28, 2022

Customer experience is the sum of a customer’s perception after direct or indirect interactions with your brand. Personalize product experiences and communication based on user needs. Track and improve customer experience KPIs and metrics at different touchpoints. We’ve outlined 20 proven strategies to help you!

Customer Experience 52

Customer Experience Feedback Software Analytic Tools User Testing 52

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools 89

Analytic Tools Data Visualization Research Software Feedback Software 89

Userpilot

OCTOBER 30, 2022

Curious about customer experience improvement and how to get started for your brand? Customer experience improvement is optimizing your product and customer interactions to ensure users are happy at every point in their customer journeys. Delivery: Prioritize speed and quality as you deliver on brand promises. Look no further.

Feedback Software 77

Feedback Software Research Software Customer Experience User Testing 77

Userpilot

OCTOBER 6, 2022

According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics. Userpilot helps you onboard users, nurture loyalty, and drive revenue with highly customizable in-app messages.

Customer Communications 76

Customer Communications Feedback Software Research Software Analytic Tools 76

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 95

B2B User Testing Research Software Analytic Tools 95

Userpilot

DECEMBER 21, 2022

It won’t give you a complete picture of how all customers perceive your product but it’s an accessible way to collect VoC data and pick up on valuable insights. In-app surveys are one of the most contextual ways to collect feedback for your VoC program since they pop up right after a user interacts with a feature.

User Testing 88

User Testing Data Visualization Customer Feedback Customer Experience 88

Userpilot

DECEMBER 13, 2022

The net promoter score is a metric used to track customer experience and satisfaction. The net promoter score question that’s asked in surveys is: “How likely are you to recommend this product to a friend or colleague?” The product NPS formula is % of Promoters – % of Detractors = Net Promoter Score.

User Testing 89

User Testing Customer Experience Customer Feedback Feedback Software 89

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. Customer preferences for understanding goals and expectations towards the product. Market research for discovering common pain points.

Data Visualization 91

Data Visualization Customer Feedback Customer Experience User Testing 91

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 95

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 95

Userpilot

JANUARY 4, 2022

In this article we’re going to go over how using behavioral segmentation can increase customer lifetime value, grow your customer base, and boost brand loyalty through more contextual communication with your users! Behavioral segmentation is a strategy of grouping customers based on how they interact with your product.

Feedback Software 90

Feedback Software Analytic Tools Data Visualization Onboarding KPIs 90

Userpilot

MARCH 23, 2023

It saves you time, ensures consistency, and enables easy customization to fit your unique needs and branding. TL;DR Product NPS (Net Promoter Score) surveys are used to collect feedback on customer loyalty and satisfaction. What is product NPS? They are loyal customers and will recommend your product , given the opportunity.

Product Research 81

Product Research User Testing Feedback Software Customer Feedback 81

UX Studio

MARCH 11, 2024

I’ve been following you for a long time on LinkedIn and I’ve really enjoyed your reposts, posts, comments, and it was always encouraging, especially for the new designers in the company, in the UX studio and they always, share things within the Slack group. These days are more around product design and UX design.

User Testing 66

User Testing Feedback Software Research Software Data Visualization 66