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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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How to Become a Machine Learning Product Manager With Experience

The Product HQ

You must be up-to-date and aware of the various frameworks, processes, and methods that product managers use to oversee the ML product production process. Our PMHQ Technical Product Manager Certifications help you learn a wide range of key technical skills to create high-performing software solutions.

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Announcing a brand new approach to our product management course (next batch starts Sep)

NextBigWhat

You are performing engineering/marketing/support or similar role and planning to enter product management role. You want a formal training that ensures a head-start from day one (and post course-completion, you might also look for a career upgrade service, though not applicable to corporate sponsorship ). Course Instructor.

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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Social Media Listening Monitor social media channels to understand what target customers are saying about your brand, products, and competitors. Integrating market research into the product development process keeps you customer-centric. ” Market research makes this possible.

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Customer Education Examples to Ensure User Growth in SaaS

Userpilot

TL; DR. Customer education combines direct and indirect efforts to onboard, train, or retain new/existing customers. Announcing new features and product updates to let your users know what changed (if any) and guide them to use the new features. Customer training helps improve customer satisfaction.

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Group Product Manager vs. Principal Product Manager: What’s The Difference?

The Product HQ

In this article, we outline the differences between a group product manager and a principal product manager, while exploring in detail the responsibilities, salaries, skills, career path trajectory, and certifications for each role. Group Product Manager vs. Principal Product Manager: What Do They Do?

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Everything You Need to Know about APM Programs

The Product Coalition

The Benefits of Joining an APM Program World-class mentorship from real Product people Obviously the main benefit of an APM program is the quality of your ‘teachers.’ You could go to University in the hopes that the skills you’re taught will translate to the skills needed for a job at Facebook, or you could get trained at Facebook.