How Benn Stancil’s newsletter became the cure for data biz ‘thought leadership’
Mixpanel
MARCH 11, 2024
But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. You’re a company founder and a CTO. They helped us establish a brand, and brand matters.”
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