article thumbnail

How Benn Stancil’s newsletter became the cure for data biz ‘thought leadership’

Mixpanel

But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. You’re a company founder and a CTO. They helped us establish a brand, and brand matters.”

article thumbnail

Product Positioning Strategy In Economic Volatility: Lessons From The Obviously Awesome April Dunford

Gainsight

” Recently, April sat with Ryan Toben, Senior Vice-President and General Manager for Gainsight in EMEA, and Mickey Alon, Gainsight’s Chief Technology Officer, to discuss product positioning, especially during an economic downturn. . Positioning is not brand positioning. What Product Positioning Is and Is Not.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Business of Software Conference

It’s been quite entertaining over the years, actually, there been a lot of people. 41:55 Mark: I think I think April’s got shares in KallQwik or something, the number ended up changing their name and changing their branding and as part of a much bigger as much, much bigger thing I think is, is scary. Wrong foot.

article thumbnail

Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

We’re best known for our product Basecamp which is a project management and collaboration tool We just launched a new thing called Hey recently which is a brand new email service. But historically, whenever we make something brand new, we shift everybody over. we have 56 people in the company. Attendee Thank you.