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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. We have to tell the product and brand story effectively. 2:14] What is brand storytelling?

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How to Build Delightful Products That Drive Customer Stickiness

Userpilot

If you’ve been in the SaaS or start-up space for some time, there’s no way you haven’t heard about ‘delightful products.’ And what can product managers do to build quality products that really delight users ? This happens because users find interactions with the product rewarding. Book the demo!

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. Imitation is difficult due to new capabilities and branding. Entirely new markets can be born.

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Gaming Analytics: How to Leverage Your Customer Data for Sustained Business Growth

Indicative

gamers’ weekly leisure time going to playing games as of 2018 — companies are sitting on treasure troves of insight. By the end, we hope you’ll come away with tips for building an effective Customer Analytics strategy for your company’s product and marketing teams. . For a gaming company, the users are gamers.

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What is Storytelling in UX and How to Use It?

UX Planet

Storytelling is an ancient art form used to inform, entertain, and enchant audiences for thousands of years. It is now being used in UX design to create engaging experiences that echo with users long after they have left the interface. These interactions should make users feel something at the emotional level.

UX 88
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Non-fungible Tokens: Popular Business Models

The Product Coalition

Unlike last time, though, the NFT space this time has evolved manifold, with a plethora of new applications waiting to be adopted into the mainstream world. Running an NFT business can also be easier for those not accustomed to deeper technological nuances of Web3, and they can learn them through experience.

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How Benn Stancil’s newsletter became the cure for data biz ‘thought leadership’

Mixpanel

But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. Did you have prior experience with writing? They helped us establish a brand, and brand matters.”