Alchemer Mobile

MARCH 14, 2022

Industries rebounded, work styles continued to shift, and consumers stuck to their mobile-first habits, spending more time and money in mobile apps than any year prior. Media and Entertainment. Make an early investment in retention and lifetime value by proactively engaging with customers in the first 30 days. Food and Drink.

Data Visualization 263

Data Visualization Reporting Tools User Testing Customer Feedback 263

Userpilot

NOVEMBER 8, 2022

Customer engagement technology amplifies manual efforts and helps companies serve users faster. Your customers are already enjoying the benefits of tech-driven engagement from other brands and will naturally expect the same from you. In-app messaging: Allows for real-time customer communication.

Analytic Tools 98

Analytic Tools Feedback Software Customer Communications Customer Experience 98

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 105

Research Software Feedback Software Customer Experience Customer Feedback 105

Intercom, Inc.

MAY 14, 2018

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Table of Contents. Engagement.

User Testing 223

User Testing Research Software Artificial Inteligence Marketing 223

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Alchemer Mobile

MARCH 16, 2021

Our 2021 report includes data from 1,000 iOS and Android apps with 5,000+ active users, with over a billion app installs evaluated. Almost all apps in our study experienced significant change in consumer engagement, customer retention, daily active usage, emotion-based feedback, consumer interactions, ratings and reviews, and more.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. We have to tell the product and brand story effectively. 2:14] What is brand storytelling?

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

The Accidental Product Manager

OCTOBER 30, 2023

There is a big bet going on right now that really smart people are going to be able to create a digital world that we’ll all be able to put on headsets and drop into at any time. Because these platforms are still nascent and building out their features, it might be some time until any real successes occur.

User Testing 138

User Testing Product Management Product Manager Entertainment 138

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Use welcome screens to drive users to the Aha!

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

JANUARY 24, 2023

Boosting user engagement is a surefire way to nurture customer loyalty, but how do you actually encourage users to use your product? In this article, we’re going to go over how engagement gamification increases user engagement, how you can implement it, and the best practices to follow! What is SaaS gamification?

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Product Talk

APRIL 6, 2022

If you’re serious about continuous discovery, one of the most important steps you can take is committing to weekly (at a minimum) touch points with your customers. This approach also helps limit the interviewer’s bias by focusing on the customer’s context. Question: What are the best customer interview questions to ask?

User Testing 239

User Testing Customer Experience Product Research Customer Feedback 239

Alchemer Mobile

DECEMBER 22, 2020

COVID-19 dramatically impacted how we live, learn, work, socialize, shop, and entertain ourselves. Here are some of the top mobile customer trends from 2020 and what they mean for your brand. Customer expectations have never been higher. We see strong customer relationships built off of conversations, not transactions.

Feedback Software 245

Feedback Software User Testing Reporting Tools Data Visualization 245

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

OCTOBER 20, 2022

The Net Promoter Score (NPS) is one of the most critical SaaS metrics as it measures user sentiment over time. In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty. It helps you track customer satisfaction and loyalty.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

JUNE 19, 2023

User engagement is one of those terms that everyone knows but only a few fully understand. What does it mean to engage a user? Let’s explore 12 strategies to boost user engagement on your app and increase conversions, retention, loyalty, and ultimately, product growth. How do you measure it?

User Testing 98

User Testing Product Research Feedback Software Customer Experience 98

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Short on time? Constantly putting out mediocre pieces is hurting your content brand.

Marketing 209

Marketing B2B Data Visualization Branding 209

The Product Coalition

FEBRUARY 21, 2023

Others would rather collaborate, opting for commercial partnerships to jumpstart new user acquisitions. It’s no wonder so many companies price themselves out of the market. These two components will serve as the starting point for your product monetization efforts, and then you can begin looking for ways to improve.

User Testing 119

User Testing Customer Experience Product Research Research Software 119

The Product Coalition

FEBRUARY 26, 2021

Marketing and Advertising The first budget expense cut was marketing and advertising. But should a business’s marketing campaign cease in response to the COVID-19 pandemic? Branding Branding is essential to a winning creative strategy but is often overlooked in the small business model. The answer is ‘No’.

User Testing 104

User Testing Marketing Research Software Entertainment 104

Userpilot

NOVEMBER 17, 2022

If you’ve been in the SaaS or start-up space for some time, there’s no way you haven’t heard about ‘delightful products.’ And what can product managers do to build quality products that really delight users ? This happens because users find interactions with the product rewarding. Book the demo!

User Testing 98

User Testing Customer Experience Feedback Software Customer Feedback 98

Userpilot

OCTOBER 11, 2022

Customer engagement loops can serve as extensions of your CS and marketing teams. Here’s why: a good engagement loop creates excitement and motivation that keep customers returning to your product. And how is it an extension of your marketing team? And how is it an extension of your marketing team?

Feedback Software 97

Feedback Software Analytic Tools User Testing Customer Experience 97

Amplitude

JUNE 23, 2020

Yet companies still tend to spend six to seven times more on new customer acquisition than keeping existing customers coming back. And the best way to improve your retention rate is to build amazing customer experiences. Your critical event is an action a user takes that tells you they are retained.

Customer Experience 87

Customer Experience Data Visualization Customer Feedback User Testing 87

Userpilot

MARCH 10, 2022

Do you know that even a 5% increase in user retention can boost your profits by 25-125%? Since SaaS businesses are subscription-based models, most of the revenue comes from repeat purchases, i.e., user retention. Thus, improving user retention can help you boost revenue growth. What is user retention in SaaS?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Feedback 98

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

The Product Coalition

JULY 25, 2023

Reverse Engineering of Corporate Choices in a series of articles, this time Twitter’s new vision of X. Source: cnbc.com Twitter — a microblogging social platform that has created a solid brand. The bluebird is highly recognized, and real-time communication is identified with the platform. Tweeting” is the verb people use.

Vision 109

Vision Entertainment Customer Experience Branding 109

freshtrax

JULY 31, 2023

At btrax, we conduct user interviews to visualize needs and guide service optimization by interviewing users in our North American target audience. What is the value of conducting user interviews that market research alone cannot reveal? Mana (Business Producer): This year, btrax conducted user research in the U.S.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

Amplitude

DECEMBER 4, 2020

Modern digital experiences aren’t straight paths from A to B. People interact with brands online across different devices and touch points that don’t necessarily have a linear relationship. Fortunately, customer analytics software can help uncover these different inflection points and phases.

Analytic Tools 64

Analytic Tools Data Visualization Customer Experience Weak Development Team 64

Alchemer Mobile

NOVEMBER 25, 2019

How do you know what your customers need and want? In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible. Ben Johnson: Awesome.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

NOVEMBER 27, 2023

SaaS companies like Slack and Atlassian pioneered the product-led growth (PLG) model as a way to reach customers through the product. TL;DR Product growth is everything you do to increase a product’s value, attract new customers, and boost revenue. Product-led growth turns evaluators into champions through the product experience.

Onboarding KPIs 105

Onboarding KPIs Data Visualization Customer Experience Product Research 105

Gainsight

FEBRUARY 2, 2024

The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. In short, customer training leads to customer retention.

Education 52

Education User Testing Customer Experience Research Software 52

Amplitude

AUGUST 17, 2020

Your marketing campaigns and your product are the tools to building strong customer relationships at scale. Your audience has different needs and preferences, so you don’t want to send them all the same marketing campaign. With this process, you’re able to create marketing campaigns with more precision and add a personal touch.

Customer Experience 52

Customer Experience User Testing User Friction Analytic Tools 52

Mind the Product

JULY 14, 2020

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, sponsored by Amplitude, learn how to apply this ethos to [.].

Feedback Software 104

Feedback Software Customer Experience Product Research Technical Review 104

Pragmatic Marketing

MAY 23, 2017

It seems there is a never-ending competition for customer mindshare. We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. Brand Awareness.

Branding 70

Branding White Paper Customer Experience User Testing 70

Indicative

OCTOBER 8, 2020

gamers’ weekly leisure time going to playing games as of 2018 — companies are sitting on treasure troves of insight. By the end, we hope you’ll come away with tips for building an effective Customer Analytics strategy for your company’s product and marketing teams. . For a gaming company, the users are gamers.

Data Visualization 145

Data Visualization Analytic Tools Research Software User Testing 145

The Product Coalition

FEBRUARY 26, 2021

You don’t buy iPhone as a phone, you buy an entry ticket to the Apple experience. Also, to understand what it feels like to use the app from an Apple user perspective. It was my first Apple experience that ended up with purchasing MacBook for personal use. But this story is not about Apple experience.

Customer Experience 101

Customer Experience Technical Review Systems Review Software Review 101

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. “The Inevitable” by Kevin Kelly.

Books 150

Books Technical Review Marketing User Testing 150