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How Can Embedded Analytics Increase Customer Satisfaction   

Reveal

Reveal Embedded Analytics The critical role of customer satisfaction in today’s hyper-competitive, data-centric world is unequivocal. It’s not merely an indicator of customer loyalty; it’s an indicator of your business’s trajectory. But in the customer satisfaction area specifically, it does wonders.

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The Most Popular Product Management and Mobile Marketing Content of 2020

Alchemer Mobile

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Here are our top-read articles, most-watched videos, and highly-downloaded guides from the past year.

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Start your marketing with why: Getting your story right

Intercom, Inc.

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. For decades software was sold using feature-based marketing: start with what the company wants to sell, and then tell people why they need it.

Marketing 223
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My Product Strategy Model

Roman Pichler

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. Making these choices requires you to say no to ideas and suggestions.

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30 Steps to Mobile App Launch

Alchemer Mobile

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. As they wait for the downloads to come, they realize—all too late—the fallacy of this assumption. It’s marketing. You don’t need a big budget or a dedicated marketing team to market your app.

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OEM Analytics: What Is it & How Does it Work?  

Reveal

Often referred to as embedded analytics , this approach enables solution providers to enhance their product functionality, stay competitive in the dynamic market, and make informed, data-based decisions. This allows for a customized user experience, enhancing brand consistency and engagement. How Does OEM Analytics Work?

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Watch: The State of Mobile Consumer Engagement 2021 Webinar

Alchemer Mobile

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market, and includes mobile benchmarks across 10 main categories and 20 subcategories. Brands shifted focus to improving long-term retention. Download the deck here.