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The Most Popular Product Management and Mobile Marketing Content of 2020

Alchemer Mobile

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Here are our top-read articles, most-watched videos, and highly-downloaded guides from the past year.

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Start your marketing with why: Getting your story right

Intercom, Inc.

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. For decades software was sold using feature-based marketing: start with what the company wants to sell, and then tell people why they need it.

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My Product Strategy Model

Roman Pichler

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. A Cyclic Process.

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Data Tracking: How to Create A Plan for Collecting and Analyzing Data?

Userpilot

To collect data for your tracking plan: Gather user data from welcome surveys right in the beginning. Set up custom events to track user activities. Trigger contextual in-app surveys to gather customer satisfaction data. It will help you understand whether your onboarding flow adds value to customers.

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Trends in Embedded Analytics

Did you know that the embedded analytics and business intelligence market is expected to reach a $1.3 Download the report to learn how embracing embedded analytics can unlock new markets, revenue growth, and heightened levels of customer satisfaction for your digital product. billion value in 2023?

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Your Ultimate Guide to Agile Transformation

Agile Velocity

Agile has been shown to shorten time-to-market, increase quality, instill predictability, improve customer satisfaction, and create an overall happier working culture. Business agility encompasses aspects such as product innovation, customer-centricity, cross-functional collaboration, and adaptive strategy execution.

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Caavo Exceeds 250% Beta Test ROI with Centercode

Centercode

Its high-end universal remotes had to communicate seamlessly with thousands of products to succeed on the market. The target market insights they’re collecting with Centercode enables them to validate research and guide their roadmap. Download your copy of the Caavo case study here. Ge the Caavo Case Study.

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7 Questions Every App Team Should Ask

In its 2020 Embedded BI Market Study, Dresner Advisory Services continues to identify the importance of embedded analytics in technologies and initiatives strategic to business intelligence. Which sophisticated analytics capabilities can give your application a competitive edge?