Remove Branding Remove Entertainment Remove Framework Remove User Testing
article thumbnail

418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. We have to tell the product and brand story effectively. 2:14] What is brand storytelling?

article thumbnail

How to Keep Users Coming Back With Engagement Loops

Userpilot

Customer engagement loops can serve as extensions of your CS and marketing teams. Here’s why: a good engagement loop creates excitement and motivation that keep customers returning to your product. It follows the customer activity outlined above. And you know what that means—free customers without the extra CAC.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

UX Copywriting: 3 Testing Methods That Beat A/B Testing + QUIZ!

UX Studio

UX copywriting and user testing? But you don’t have to start from scratch when it comes to testing content and microcopy. We, at UX studio , collected three methods that provide more insights than general AB testing. What are the limitations of A/B testing? What three methods test UX copy better?

article thumbnail

What is Storytelling in UX and How to Use It?

UX Planet

Storytelling is an ancient art form used to inform, entertain, and enchant audiences for thousands of years. It is now being used in UX design to create engaging experiences that echo with users long after they have left the interface. These interactions should make users feel something at the emotional level.

UX 97
article thumbnail

The Black Mirror Test – Roisi Proven on The Product Experience [Rebroadcast]

Mind the Product

These are situations that are fraught with the possibility for unintended consequences – something Roisi Proven covered in her great episode (and talk) about the Black Mirror Test. Ethical frameworks for product development. The Black Mirror Test. Listen if you’d like to learn more about. Suggest a guest to us here.

article thumbnail

Design Thinking Lessons from Anime

freshtrax

The concept of design thinking may sound complex at first, but we hope to convey that valuable insights can be gained from entertainment media like anime. In simple terms, we define design thinking as a mindset that seeks to create better products, services, and societies by deeply understanding people (consumers or users) and their lives.

article thumbnail

The 7 Most Important Laws of UX Design in 2024

UX Planet

Just as the physical world operates under predictable cause-and-effect relationships, so too does the world of User Experience (UX) design. Behind every interaction on every digital interface, lies a series of cause-and-effect relationships, dictating the predictable outcomes and human behaviors we encounter as users. His law, a.k.a.