Branding Entertainment Messaging Testing 
Business of Software Conference
DECEMBER 28, 2023
At the end of the day, we all want to be entertained. One study tested how bottled water brands can use personality in their branding to improve consumer brand recognition and preference. I think that we all want to be entertained.’ Audit your competitors’ website copy and content. Write for ‘3 AM readers.’
Userpilot
APRIL 22, 2024
In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. Using targeted in-app messages to guide users through key features effectively. But what strategies work? an engagement loop ). Example of gamification.
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The Product Coalition
MAY 13, 2020
By verifying each of the email addresses you have in your possession, you can rest assured the messages being sent out will be read by actual consumers. Modern consumers want to be entertained by the emails they receive. Once you have read this information, choosing the right service to fit your needs and budget will be simple.
Intercom, Inc.
JANUARY 14, 2019
“How Brands Grow: What Marketers Don’t Know” by Byron Sharp. At its heart, How Brands Grow argues that customers are hyper-rational, unsentimental and willing to forget your product at a moment’s notice. To counter this, a winning brand requires broad reach rather than the surgical targeting commonplace in marketing.
Nulab
APRIL 27, 2022
The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. Once they realized people use these platforms to communicate and advertise, they added features like messaging, filters, and stories to cater to this new demand. But it wasn’t always this way.
UX Planet
MARCH 5, 2024
Error messages are inclusive and informative. They don’t present users with cryptic error messages. Designers can create visual representations of the user journey to identify the moments when their designs are most helpful, valuable, or entertaining to the end user. They don’t expect users to understand the date entry format.
freshtrax
NOVEMBER 3, 2023
The concept of design thinking may sound complex at first, but we hope to convey that valuable insights can be gained from entertainment media like anime. On the contrary, it’s crucial to create prototypes from there, conduct user testing repeatedly, and aim for further improvements to the product or service.
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