User friction can sink your app. Here’s what it is and how to avoid it.
Mixpanel
APRIL 7, 2022
Imagine a productivity app with a visual brand that’s more triggering of a fast food chain, therefore emotionally confounding to users. Even when wait times can’t be reduced with better performance, you can still use psychology by turning waits into sources of entertainment with animations, surprises, or even humor. Prioritize rapport.
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