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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

The primary goal behind these podcasting initiatives is mostly brand-building and marketing, rather than driving revenue. NPR sells ads on its podcasts and has teams of designers, planners, and strategists, but is technically a non-profit media organization. Non-media businesses and nonprofits that also produce podcasts.

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User friction can sink your app. Here’s what it is and how to avoid it.

Mixpanel

Imagine a productivity app with a visual brand that’s more triggering of a fast food chain, therefore emotionally confounding to users. Even when wait times can’t be reduced with better performance, you can still use psychology by turning waits into sources of entertainment with animations, surprises, or even humor. Prioritize rapport.

article thumbnail

The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

The primary goal behind these podcasting initiatives is mostly brand-building and marketing, rather than driving revenue. NPR sells ads on its podcasts and has teams of designers, planners, and strategists, but is technically a non-profit media organization. Non-media businesses and nonprofits that also produce podcasts.