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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

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Connect and conquer ? build your brand by staging events

Intercom, Inc.

Of all the ways to get your message into the world, staging events might not seem like the most efficient or scalable. But that misses a few important qualities that only live events can offer. To do that, it’s not enough to replicate textbook marketing strategies. Events rely on difference. Staging events to remember.

Events 205
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Building your Brand Through Social Media

The Product Coalition

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding 139
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How to Create a Customer Advocacy Strategy for SaaS Companies

Userpilot

Are you trying to develop a customer advocacy strategy for your SaaS but not sure how to go about it? Customer advocates drive customer acquisition via WOM , bolster brand reputation and visibility, and can offer valuable insights to improve the product. Start building your customer advocacy strategy by setting goals. .”

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New at Intercom: 5 highlights from our virtual launch event

Intercom, Inc.

We’ve just wrapped up an incredible day of New at Intercom , our first global virtual launch event, where we discussed our vision for the future of customer engagement and unveiled some incredible new products. If you were there, you know first-hand how much news we shared throughout the event. Learn more about the Engagement OS.

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Brand is behavior

Mixpanel

If brands of the past were static, today’s brands are treated as living beings. Today’s brands are built differently: They’re open, collaborative, built with networks, and must adapt every few years versus every decade. Brands are not built like Coca-Cola anymore. What is a brand? Strange times.

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How to Improve Customer Retention: 20 Actionable Strategies

Userpilot

The article shares 20 actionable customer retention strategies for your SaaS! Here are 20 strategies to improve customer retention: Share customer testimonials and well-known customers to provide social proof and build trust. Foster an online brand community to increase loyalty and create competitive advantages.