Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? Userpilot organizes webinars to teach users how to use new features.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Product Development. Market Research.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

ProductPlan

APRIL 5, 2022

So, you want to know they are selling accurately and hit on the specific value-adds of your solution. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

ProductPlan

APRIL 5, 2022

So, you want to know they are selling accurately and hit on the specific value-adds of your solution. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Usersnap

NOVEMBER 4, 2021

With so many SaaS options out there and new ones rolling out every day, it’s important to consider that customers may be likely to feel bombarded with that much information (head-exploding territory at times). When they give you user feedback, take it seriously! What distinguishes one app or software from another?

User Testing 52

User Testing Feedback Software Customer Feedback Customer Experience 52

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. PMMs need the right tools to help them do their job: project management, team collaboration, customer feedback , analytics, and digital marketing. Who is a product marketing manager?

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

JULY 9, 2023

TL;DR Usability focuses on the ease of use, efficiency, and effectiveness of a product, while user experience encompasses the overall satisfaction, joy, and value that users derive from their interactions with a brand. Card sorting and fake door testing are useful testing methods before the product launch.

User Testing 97

User Testing Product Research Customer Experience User Experience 97

Userpilot

OCTOBER 29, 2020

The more product-led the company, the more post-signup activities the product marketer will do. The pre-signup activities include planning product launches, writing product and feature pages, writing help docs, FAQs, sales/cs enablement assets, and creating bottom-of-the-funnel educational content.

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Gainsight

OCTOBER 17, 2023

Data from customer feedback, support calls, surveys, or other relevant sources will help you understand where your customers currently stand and, most importantly, what your academy needs to look like for them to find it valuable. Instead, see what you already have—think of existing help articles, decks, and webinars. And that’s fine.

Feedback Software 52

Feedback Software User Friction Education ChatGPT 52

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Provide meaningful interactions through UI feedback mechanisms like tooltips.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

ProductPlan

SEPTEMBER 28, 2022

Product-led growth is a business strategy in which a company uses its product as the primary tool to gain customers. Companies using a product-led growth strategy expect their product will sell itself. These companies make it easy for potential customers to try their products. Try before you buy. Trust Me!”.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Usersnap

SEPTEMBER 9, 2021

Ever found yourself getting loads of feedback, but didn’t have the customer feedback system in place to do something with it all? Not only is it a mess for you, but it can also let your customers down when you don’t do something about their feedback. The customer feedback system learning.

Feedback Software 52

Feedback Software Research Software User Testing Reporting Tools 52

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

NOVEMBER 12, 2023

As you can’t compare your product to others, you don’t know how much you can charge. This is difficult when companies have no budget allocated for such solutions. It’s difficult to compete against well-established products in highly saturated markets. Then use the insights, to build the product and start monetizing it ASAP.

User Testing 105

User Testing Research Software Analytic Tools Feedback Software 105

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. With a proper marketing team, you can experience better conversion rates and greater demand for your product. It takes charge of product launches and initiatives too.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Userpilot provides the tools required to turn your product into a powerful marketing tool.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

NOVEMBER 18, 2021

In this blog post, we’ll cover everything you need to know about new feature announcements in your app. A new feature announcement helps you communicate news about your product updates and a new release to either active customers, churned ones, or to attract new customers. Developing a new product feature is only a part of the job.

Feedback Software 97

Feedback Software Product Research User Testing Customer Experience 97

ProductPlan

JUNE 18, 2021

Product marketing’s official job is to leverage a deep understanding of the buyer to drive GTM—connecting product, sales, and marketing. Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Userpilot

SEPTEMBER 26, 2019

If there’s one thing SaaS companies need to be good at, it’s launching new features or products. But a lot of SaaS companies get the building and shipping part right, then struggle when it comes to actually driving adoption. Then I’m going to explain the different ways in which you can launch those releases.

Research Software 64

Research Software Feedback Software Embedded Analytics Webinar 64

ProductPlan

DECEMBER 27, 2018

The paid search landscape on key platforms like Google is affected by this pattern, which can be visualized here: At the beginning, we see a “land grab” phenomenon. For example, think co-hosted webinars and events, or co-written gated assets. Or maybe you’re missing opportunities to improve more worthwhile products.

Marketing 50

Marketing Feedback Software User Testing Customer Experience 50

Userpilot

AUGUST 30, 2021

What type of launch messages do you use when announcing new features or product enhancements? Should you go with in-app notifications or a product launch email sequence? The list we’re curated here has great examples of how to effectively announce what’s new in your product using in-app notifications and email.

Feedback Software 98

Feedback Software Messaging User Testing Customer Experience 98