Alchemer Mobile

JANUARY 12, 2021

Brands save money by increasing retention and activating their current customers for repeat purchases. This keeps the current customer happy and engaged while the brands gain a new customer at a much lower cost. Join our upcoming webinar on January 27th, and learn about Pilot Flying J’s “Push for Points” program.

Feedback Software 147

Feedback Software Data Visualization User Testing Reporting Tools 147

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Product Development. Market Research.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

OCTOBER 10, 2022

Some useful product marketing examples include: Postfity’s use of welcome screens to collect customer data and personalize their experience. Userpilot organizes webinars to teach users how to use new features. Product marketing strategy vs. traditional marketing strategy. Product marketing vs. traditional marketing.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

MAY 17, 2022

A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. Launch announcements are an integral part of any SaaS product release strategy because it helps create desire by preparing the market for your launch.

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

Userpilot

OCTOBER 16, 2022

Create communities around your brand to connect directly with customers. Host webinars to educate and interact with your audience. When customers feel understood and aligned with your product and brand values, your sales will increase—and thus, your conversion rates. Product adoption rate. NPS surveys explained.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

JULY 9, 2023

TL;DR Usability focuses on the ease of use, efficiency, and effectiveness of a product, while user experience encompasses the overall satisfaction, joy, and value that users derive from their interactions with a brand. Card sorting and fake door testing are useful testing methods before the product launch.

User Testing 97

User Testing Product Research Customer Experience User Experience 97

Userpilot

JANUARY 3, 2023

You can convert qualified leads into customers and brand advocates with the right qualification strategy. Websites, employee and customer referrals, webinars, and social media are the best-performing channels for conversion. Ask for reviews and maintain a good brand image. MQL to SQL conversion rate benchmarks.

User Testing 98

User Testing Feedback Software Research Software Customer Experience 98

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Gainsight

OCTOBER 17, 2023

For example, many academies are completely customizable, allowing you to tailor the look and feel of your academy to other brand touchpoints, including your website and app. Instead, see what you already have—think of existing help articles, decks, and webinars. Should you customize your academy?

Feedback Software 52

Feedback Software User Friction Education ChatGPT 52

Userpilot

OCTOBER 29, 2020

The more product-led the company, the more post-signup activities the product marketer will do. The pre-signup activities include planning product launches, writing product and feature pages, writing help docs, FAQs, sales/cs enablement assets, and creating bottom-of-the-funnel educational content.

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

ProductPlan

JULY 11, 2019

“Outside of the product manager, the marketer launching the product should be the most knowledgeable person at your company about that product,” says Marcus Andrews of HubSpot. Expert users give credibility to the claims of your product as being new/revolutionary/improved, etc. User adoption is not the end.

Customer Experience 66

Customer Experience User Testing Weak Development Team Development Team Review 66

Usersnap

NOVEMBER 4, 2021

We got the webinar for you! Brand Loyalty. User feedback is incredibly important in building brand loyalty. This can help you build brand loyalty where the customer feels emotionally tied to your brand as well as enjoys your product(s). Need to speed up your UAT and QA process? Improvement Process.

User Testing 52

User Testing Feedback Software Customer Feedback Customer Experience 52

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

AUGUST 14, 2023

Use Product Hunt to extend your audience reach for the new product launch. Host webinars to promote new features. Activation: Users realize the value of your product ( Aha! Referral: Loyal users become brand advocates. Content formats such as blog posts, newsletters, informative videos, webinars, etc.,

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

ProductPlan

SEPTEMBER 28, 2022

At ProductPlan, we take a low-key, educational approach to content that allows product managers to learn about us through high-quality articles, books, webinars, and other content. Product Managers can choose to engage with a trial when they are ready. Benefits of being product-led.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

The Product Coalition

JULY 8, 2019

We’ve seen others define Product Marketing; Hubspot says “its the process of bringing a product to market” , while Drift breaks it into two separate roles: “before” and “after” a product launch. We think these definitions are too one-dimensional because they’re focussed on products going TO the market.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

JANUARY 13, 2021

We can’t risk dragging a busy PM through a long product tour about building onboarding experiences if all they came for is the NPS (which is why everybody hates product tours , btw.). …as you can see, these use cases and goals are very different. Well, that was easy. How to add micro surveys to Welcome Screens?

Research Software 89

Research Software Customer Experience Data Visualization Product Research 89

Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Userpilot

JULY 30, 2019

If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one. If product launches were easy, then everyone’s product would be a hit. Having said that, you’re in a much better position now than you were when you launched product number one.

User Testing 111

User Testing Product Research Webinar Customer Experience 111

Userpilot

JULY 23, 2023

The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Graphic designer to create visually appealing designs for brand identity and marketing collateral. On the other hand, long-term ones will need specialists in brand strategy, content marketing, customer experience , etc.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

APRIL 12, 2022

A product marketing video used in SaaS is a short gif or explainer video made with the intent of helping users engage with your product’s features and shorten the learning curve. A lot goes into good product video production to ensure it performs well. How product marketing videos can benefit your SaaS business.

Analytic Tools 98

Analytic Tools Embedded Analytics Data Visualization Onboarding KPIs 98

Userpilot

NOVEMBER 12, 2023

You could persuade your users that the product will give the company more prestige. We could only sell on emotions… This makes your branding look good, makes your company look good. eWebinar is a B2B product that allows companies to automate the delivery of sales demos , webinars , training , and onboarding.

User Testing 105

User Testing Research Software Analytic Tools Feedback Software 105

Intercom, Inc.

MAY 16, 2018

Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Userpilot

OCTOBER 6, 2022

According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Creating customer experiences that consistently meet and exceed their expectations is a huge differentiator in a customer-centric market where they can easily switch to another brand.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Userpilot provides the tools required to turn your product into a powerful marketing tool.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Intercom, Inc.

DECEMBER 18, 2018

Invite prospects to specific webinars tailored to their roles or industry. Product launch announcements. Promotions for upcoming webinars, events and other new resources, like our books. Follow-up emails after webinars and events promoting related resources. On-brand design.

User Testing 150

User Testing Analytic Tools Customer Experience Research Software 150

Usersnap

SEPTEMBER 9, 2021

The research is in: Microsoft states that “Brands are viewed more favorably by 77% of consumers if they proactively invite and accept customer feedback.” Additionally, this includes the customer’s opinion on their overall experience with the brand. . Customers feel heard, valued, and appreciated by the brand.

Feedback Software 52

Feedback Software Research Software User Testing Reporting Tools 52

Userpilot

FEBRUARY 7, 2022

They are great to introduce changes to your existing active users, bringing back c hurned users , or attracting new potential customers to try your product. Pair modals and slideouts to announce the new features and a webinar meant to onboard users to it. 4 – Feature release announcements using webinars.

Product Research 98

Product Research Webinar Customer Experience Software Review 98

ProductPlan

JUNE 18, 2021

Product marketing’s official job is to leverage a deep understanding of the buyer to drive GTM—connecting product, sales, and marketing. Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

ProductPlan

MAY 21, 2019

In practice, most products face one of three post-acquisition fates: Merging with an existing product offered by your acquirer because they want to join functionality forces for a superior combined offering. ROADMAP TEMPLATES Product Roadmap. Multiple Product Roadmap. Product Launch Plan. Try it Free.

User Friction 59

User Friction Research Software User Testing Customer Experience 59

Userpilot

SEPTEMBER 26, 2019

It could be a big new feature that completely changes how your users interact with the product. Maybe it’s a massive UI overhaul that requires your users to relearn your product. Or perhaps it’s a brand new product entirely. Generally, major releases will have a detailed cross-platform product marketing campaign.

Research Software 64

Research Software Feedback Software Embedded Analytics Webinar 64

Userpilot

NOVEMBER 18, 2021

While in-app notifications are the most common, others like social media, emails, press releases, etc can also be great methods depending on the goal you hope to achieve with your feature/ product launch. Make sure to stay aligned with your brand design so your message is easily recognizable. New product launch release notes.

Feedback Software 97

Feedback Software Product Research User Testing Customer Experience 97

Userpilot

JUNE 7, 2021

Whether you’re trying to salvage an abandoned registration or drive product adoption through timely nudges inside the platform, the right SaaS marketing automation tool can help you deliver on-brand messaging with coherence across multiple touchpoints. Not to mention product launches, special offers etc. Customer.io.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

ProductPlan

DECEMBER 27, 2018

For example, think co-hosted webinars and events, or co-written gated assets. Or maybe you’re missing opportunities to improve more worthwhile products. Or maybe it’s just a bad look for your company’s brand (most of the time, it is). Partnerships. Lesser-Known Paid Programs.

Marketing 50

Marketing Feedback Software User Testing Customer Experience 50

Userpilot

AUGUST 30, 2021

What type of launch messages do you use when announcing new features or product enhancements? Should you go with in-app notifications or a product launch email sequence? Benefits of email launch messages: support in-app communication, drive action, and keep users up-to-date without cluttering up your UI.

Feedback Software 98

Feedback Software Messaging User Testing Customer Experience 98