Userpilot

OCTOBER 10, 2022

Product marketing involves bringing a product to market and aligning its messaging with customer needs. Whereas traditional marketing focuses on customer acquisition alone, product marketing drives everything from acquisition to activation , adoption, and retention. Product marketing vs. traditional marketing.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Gainsight

OCTOBER 17, 2023

Customer Success professionals are under more pressure than ever. Secure more renewals and customer expansion opportunities. Drive product engagement through the roof. This need for scale in a cash-strapped world is why we continue to see the rise of digital customer education and customer academies.

Feedback Software 52

Feedback Software User Friction Education ChatGPT 52

Userpilot

OCTOBER 29, 2020

The more product-led the company, the more post-signup activities the product marketer will do. The pre-signup activities include planning product launches, writing product and feature pages, writing help docs, FAQs, sales/cs enablement assets, and creating bottom-of-the-funnel educational content.

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Userpilot

AUGUST 14, 2023

You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. A/B test landing pages to increase customer acquisition.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

Userpilot

NOVEMBER 12, 2023

Everyone will find me because I’m the only one Another common misconception is that customers will naturally gravitate towards your product if it’s the only available solution in the market. Because you’re not simply trying to convince customers to choose you over competitors. We couldn’t sell on ROI.

User Testing 105

User Testing Research Software Analytic Tools Feedback Software 105

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

JULY 30, 2019

If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one. If product launches were easy, then everyone’s product would be a hit. Having said that, you’re in a much better position now than you were when you launched product number one.

User Testing 111

User Testing Product Research Webinar Customer Experience 111

Userpilot

APRIL 12, 2022

A product marketing video used in SaaS is a short gif or explainer video made with the intent of helping users engage with your product’s features and shorten the learning curve. A lot goes into good product video production to ensure it performs well.

Analytic Tools 98

Analytic Tools Embedded Analytics Data Visualization Onboarding KPIs 98

ProductPlan

JUNE 18, 2021

Product marketing’s official job is to leverage a deep understanding of the buyer to drive GTM—connecting product, sales, and marketing. Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

ProductPlan

MAY 21, 2019

In practice, most products face one of three post-acquisition fates: Merging with an existing product offered by your acquirer because they want to join functionality forces for a superior combined offering. You can’t count on anyone being knowledgeable about your particular product’s features, limitations, customers or roadmap.

User Friction 59

User Friction Research Software User Testing Customer Experience 59

Userpilot

SEPTEMBER 26, 2019

It could be a big new feature that completely changes how your users interact with the product. Maybe it’s a massive UI overhaul that requires your users to relearn your product. Or perhaps it’s a brand new product entirely. Build your audience and grow your brand on social media. Key Takeaways.

Research Software 64

Research Software Feedback Software Embedded Analytics Webinar 64