Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it!

Messaging 71

Messaging User Testing Research Software Analytic Tools 71

Userpilot

AUGUST 28, 2023

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

Branding 79

Branding Customer Experience Feedback Software Data Visualization 79

Userpilot

MAY 8, 2024

In-app messaging tools are powerful communication channels that improve app retention and enhance brand loyalty. As smartphones increasingly become central to the routine life of the modern person, in-app messaging enables you to engage your audience with just-in-time support. Firebase – best platform for technical teams.

Analytic Tools 86

Analytic Tools Feedback Software Data Visualization Reporting Tools 86

Userpilot

FEBRUARY 22, 2024

TL;DR Customer communication encompasses all interactions between a business and its customers, while customer communication strategy is what you’ll use to improve these interactions amongst new and existing customers. Use in-app messages to improve customer communication. Consistent branding. Nurturing relationships.

Customer Communications 91

Customer Communications Feedback Software Analytic Tools Customer Experience 91

Userpilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Implement your product experience strategy by developing an execution plan with a timeline.

Data Visualization 82

Data Visualization User Testing Customer Experience Analytic Tools 82

The Product Coalition

MARCH 29, 2022

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding 139

Branding Reporting Tools User Testing Research Software 139

Userpilot

JUNE 9, 2023

Are you struggling with segmenting onboarding messages for your customers? So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. What is segmenting onboarding messages? Why should you segment customers to send in-app messages?

Messaging 66

Messaging Feedback Software Product Research Customer Feedback 66

Alchemer Mobile

NOVEMBER 21, 2022

Gathering and implementing mobile customer feedback is the best way to truly understand how you can improve your mobile experience, but approaching your feedback strategy can be tougher than it seems. How to gather mobile app feedback . How to gather mobile app feedback. Message centers. Love Dialog.

Customer Feedback 244

Customer Feedback Feedback Software User Testing Product Research 244

Userpilot

AUGUST 28, 2023

As customers switch from email to social media, in-app messaging , live chat, push notifications, and more, you need a way to connect them all and deliver a seamless experience to users. Then, you need to develop a consistent and personal brand voice across all channels to connect with and delight customers.

Analytic Tools 81

Analytic Tools Research Software Customer Communications Data Visualization 81

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Retarget based on shifts in sentiment.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

MAY 27, 2024

Customer perception can make or break your brand reputation. But why is customer perception important, and how can you improve it? Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement !

Feedback Software 88

Feedback Software Analytic Tools User Testing Customer Feedback 88

Userpilot

APRIL 10, 2024

How to improve the customer experience of your SaaS product? More importantly, we share 17 engagement strategies to help SaaS companies enhance their CX. TL;DR Customer experience is how the product makes the user feel during their interactions at all customer journey stages. Let’s get right to it.

Customer Experience 52

Customer Experience User Testing Analytic Tools Feedback Software 52

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Start building your marketing growth strategy by setting goals. If so, we’ve got you covered. Let’s get to it.

Analytic Tools 91

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 91

Userpilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle.

User Testing 90

User Testing Analytic Tools Research Software Feedback Software 90

Userpilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. That’s understandable!

Feedback Software 75

Feedback Software Customer Feedback User Testing Customer Experience 75

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 90

B2B Feedback Software Product Marketing Customer Experience 90

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. What is Micromarketing?

Research Software 80

Research Software User Testing Strategy Customer Experience 80

Intercom, Inc.

NOVEMBER 17, 2021

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

Messaging 118

Messaging Customer Experience Branding Airlines 118

Userpilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. An omnichannel engagement strategy ensures consistency across all customer touchpoints for a seamless brand experience. How to create a customer retention strategy?

Onboarding KPIs 89

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 89

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

Branding 94

Branding Data Visualization Magazine Customer Feedback 94

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This article shows you how. In-app strategies for converting free or trial users to paying customers. What is a customer acquisition strategy?

Analytic Tools 95

Analytic Tools Research Software Feedback Software Customer Experience 95

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. In this post, you’ll discover the importance of message testing and how to get it right.

User Testing 86

User Testing Product Research Messaging Data Visualization 86

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy!

Branding 63

Branding Weak Development Team Strategy Research Software 63

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? So let’s see how you can build a growth marketing strategy and check out the strategies involved and relevant use cases. Referral: Loyal users become brand advocates. How to build a growth marketing strategy?

Onboarding KPIs 83

Onboarding KPIs Strategy Marketing User Testing 83

Userpilot

APRIL 14, 2023

Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. In this article, we’ll go over why you need a SaaS customer onboarding strategy, the key components of a successful customer onboarding process, and how to create your customer onboarding strategy in 10 steps.

Analytic Tools 86

Analytic Tools Research Software Feedback Software Onboarding KPIs 86

Userpilot

NOVEMBER 19, 2023

Learning how to improve cross-selling will let you tap into customer potential, provide additional value, and boost long-term retention. It’s much easier to sell to existing customers than to win over strangers, but how exactly do you cross-sell to SaaS users? Why implement a cross-selling strategy?

Analytic Tools 72

Analytic Tools Feedback Software Data Visualization Reporting Tools 72

Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. Here are some strategies for you to drive word-of-mouth.

Feedback Software 74

Feedback Software Branding Customer Experience User Testing 74

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 79

Feedback Software User Testing Product Research Strategy 79

Userpilot

APRIL 30, 2024

From the article, you will learn why you should develop a value-based growth strategy for your SaaS and how to do it. It also provides examples of SaaS organizations that have mastered it and explains how Userpilot can help you follow in their footsteps. Book a demo to learn how to use it to deliver more value.

Feedback Software 89

Feedback Software Analytic Tools Product Research Data Visualization 89

Userpilot

MAY 30, 2024

Incorporate feedback into your product strategy. When customers see their feedback acted upon, they develop a connection with the brand that fosters a sense of customer loyalty and trust. It consists of a standard 5- or 7-scale option, and the question “How satisfied are you with product/feature/interaction?”

Product Research 71

Product Research Feedback Software Feedback Loop User Testing 71

Userpilot

NOVEMBER 7, 2023

That said, we’ll go over how to build a strong customer engagement strategy that cultivates trust and unlocks product growth. TL;DR Customer engagement is the level of involvement and interactions that customers have with a brand’s product or service. What is customer engagement?

Feedback Software 81

Feedback Software Analytic Tools Research Software User Testing 81

Alchemer Mobile

AUGUST 26, 2021

It allows you to have insight into the overall customer experience and larger brand perception. This survey revealed differences in customer sentiment depending on app/brand and insight into purchaser behavior. Some of their survey questions included: How likely is it that you would recommend us to a friend or colleague?

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Userpilot

AUGUST 7, 2023

In a world of endless digital communication channels, an omnichannel customer engagement strategy can help you deliver consistent, high-quality experiences across multiple channels. In this article, we’ll examine the omnichannel customer engagement strategy in detail. Why is an omnichannel customer engagement strategy important?

Analytic Tools 82

Analytic Tools Research Software Customer Experience Customer Feedback 82

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good. Let’s jump right in.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. Let’s dive right in!

Feedback Software 86

Feedback Software Analytic Tools Research Software User Testing 86

Product Management University

FEBRUARY 12, 2024

As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Figure out which segments are experiencing the most success with your product and determine how much runway is remaining and the revenue potential. It’ll tarnish our brand.” You already know that.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147