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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Webinars play an important educational role. They allow companies to reach broad audiences and increase brand awareness. Most companies use all 3 strategies to some extent.

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How to Create a Resource Center For Your SaaS Product: Steps and Best Practices

Userpilot

This can include blogs, case studies, webinars , video tutorials , checklists, and interactive walkthroughs. You can also have extensive customization for resource centers, including brand-matching icons, colors, personalized text, and emojis with Userpilot. Create different types of content to cater to everyone’s learning style.

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Built for you: Improved reporting, integrations, mobile experience, and more

Intercom, Inc.

Register for our Built for you webinar Wednesday, Sep 8 at 6pm GMT+1. We have a wide range of brand new reports and several new reporting features. Now you can filter by custom date ranges, see the performance of all of your messages, and export your data using a new CVS export format. Want to see these features in action?

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Find your brand positioning. Brand identity is the first detail that you need to nail down. Narrow down your target audience.

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How we use bots at Intercom

Intercom, Inc.

On our blog, the bot triggers after a minute if there’s an upcoming webinar that’s relevant to the blog post, and prompts the reader to sign up. At the end of the flow, visitors are given the chance to speak with the sales team, sign up for a newsletter or check out other resources like our blog or webinars.

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Product thinking: behind our new Messenger home screen

Intercom, Inc.

Powered by our knowledge base product , it suggested articles to people after they typed a message. It worked well, but we started to ask ourselves: what if we could get people to check out the knowledge base before typing a message? Before this, we’d invested a lot of time in features like article suggestions. Or so we thought.

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What we shipped: 7 new features to deliver personalized experiences at scale

Intercom, Inc.

On-brand automation: Stay in control with intelligent automation that ensures your answers are always on brand. Best of all, when paired with our library of apps, it’s easier than ever to drive more conversions like webinar sign-ups, newsletter subscriptions, booking meetings and tons more.