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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? What is your guys's process internally for that? This was a big role!

article thumbnail

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? What is your guys's process internally for that? This was a big role!