Userpilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. It can help you monitor the effectiveness of in-app marketing efforts.

Analytic Tools 87

Analytic Tools Data Visualization Feedback Software Reporting Tools 87

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 93

B2B Feedback Software Product Marketing Customer Experience 93

The Product Coalition

MAY 2, 2023

When it comes to marketing, sometimes the answer is as simple as child’s play. Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. Enter the Explain Like I’m 5 (ELI5) framework, breaking complicated concepts into easily digestible bites.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

Alchemer Mobile

AUGUST 5, 2020

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. They want to be heard.

User Testing 246

User Testing Finance Customer Feedback Feedback Software 246

Intercom, Inc.

MAY 16, 2018

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. In this article, you’ll learn how to: Understand the role of product marketing. Start creating your product marketing plan.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 88

Research Software Analytic Tools Feedback Software Data Visualization 88

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 82

Product Research Feedback Software Research Software Product Marketing 82

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. The Challenge Ahead For Cosmetic Product Managers.

Branding 123

Branding Product Management Product Manager Reporting Tools 123

Innovatemap

FEBRUARY 21, 2023

It starts with product marketing. A valuable role at companies of all sizes, product marketing translates features and benefits into value statements that buyers want and understand. As more products enter the market, the demand for product marketing grows. Discussed relevant industry trends.

Product Marketing 52

Product Marketing Marketing Customer Feedback User Friction 52

Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. What is word-of-mouth marketing?

Feedback Software 79

Feedback Software Branding Customer Experience User Testing 79

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 97

Research Software Feedback Software Product Marketing Marketing 97

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 87

Feedback Software Research Software User Testing Customer Feedback 87

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Alchemer Mobile

SEPTEMBER 19, 2019

Today, Apple releases the latest version of its most popular operating system, iOS (as well as the re-branded iPadOS), to hundreds of millions of customers worldwide. Our work at Rightpoint spans industries and it’s important for our clients to stay abreast of these changes. Privacy Changes.

Technical Review 200

Technical Review Technology Product Marketing Marketing 200

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 88

Feedback Software Analytic Tools Research Software Software Review 88

The Product Coalition

DECEMBER 11, 2019

One thing above all makes a successful startup: people who purchase and love the product. If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). What are the steps you need to take to identify your product/market fit?

User Testing 90

User Testing Data Visualization Product Marketing Product Research 90

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 77

Analytic Tools Onboarding KPIs Research Software Product Marketing 77

The Product Coalition

JUNE 4, 2020

I consider it an essential customer relationship measure for every product company and find this system yet another relevant technique for measuring the product/market fit. It is used as an indication of the customer’s overall satisfaction with a company’s product or service and their loyalty to the brand.

User Testing 78

User Testing Product Marketing Product Research Marketing 78

Mixpanel

MAY 28, 2024

No one will argue that marketing is unimportant. But in a competitive space like ecommerce, I will argue that focusing only on marketing performance isn’t enough. As a solutions engineer manager, I lead a team at Mixpanel that helps customers build analytics solutions tailored to their product and business goals. Not convinced?

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Marketing 52

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 98

B2B User Testing Research Software Analytic Tools 98

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 82

Feedback Software Research Software Product Marketing User Testing 82

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 96

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 79

B2B Research Software Feedback Software Customer Experience 79

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

APRIL 12, 2022

What is a product video for marketing SaaS used for? And can these tools help increase communication and in-product engagement ? Video marketing is a straightforward way of providing guidance in using your product, therefore driving engagement and reducing churn. What is a product marketing video?

Analytic Tools 91

Analytic Tools Embedded Analytics Data Visualization Onboarding KPIs 91

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. What is marketing experimentation? Why you should run marketing experiments?

Data Visualization 90

Data Visualization Analytic Tools Research Software User Testing 90

Userpilot

OCTOBER 15, 2021

You should keep best practices, including focusing on one CTA and design consistency and staying on brand, in mind throughout your campaign. Don't forget about onboarding welcome emails – pair it with in-app guidance to shorten the learning curve and help users adopt your product much easier and faster.

Feedback Software 88

Feedback Software Research Software Product launches User Testing 88

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 96

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 96

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 62

Feedback Software Research Software Product Marketing User Testing 62

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The moment a user decides about acquiring your product or not. It helps you visualize the customer journey.

B2B 97

B2B Analytic Tools Feedback Software Data Visualization 97

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52