Remove Branding Remove Market Research Remove Product Strategy Remove Roadmap
article thumbnail

How to do Market Research: a Step-by-Step Guide

Userpilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

article thumbnail

A Brief Guide to Product Discovery

Roman Pichler

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? I find it helpful to distinguish two types of product discovery: timeboxed and continuous discovery.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What are Customer Insights [+ Examples and Best Tools]

Userpilot

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. You can tailor your products and services to meet user’s individual needs.

article thumbnail

Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

article thumbnail

UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

Goals are the specific UX objectives the product aspires to achieve, for example, improving usability. The plan, often depicted in a UX roadmap, outlines the work necessary to achieve the goals. The strategy should also have information about the UX team, processes, and guidelines. Don’t have a UX roadmap yet?

article thumbnail

What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. Who is a product marketing manager?

article thumbnail

How to Become a Product Lead Without Experience

The Product HQ

You have to earn the necessary digital product management and lead skills and demonstrate them to potential employers with confidence. A product lead or the lead product manager is often an experienced senior professional who drives the product strategy, leading and supervising a product team.