Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply.

User Testing 105

User Testing Analytic Tools Research Software Feedback Software 105

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 98

Customer Experience User Testing Analytic Tools Feedback Software 98

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It is also one of the central goals of the user experience design process. It also explores 15 strategies that help UX designers build trust in potential users. What is user trust? Why is user trust important in UX?

User Testing 98

User Testing Customer Feedback Customer Experience UX 98

UX Studio: Product Management

AUGUST 1, 2021

Of course, your goal is to get more and more users and engage them with your application. But how can the user experience of your product help? How can you measure if your users are engaged? How can you measure user experience? They represent a product’s user experience, which is hard to quantify.

Data Visualization 132

Data Visualization Customer Feedback Customer Experience User Experience 132

Product Innovation Educators

MAY 15, 2023

What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. What can a community do for a brand or product? It can provide growth, help clarify messaging that resonates with your ideal customer, and provide co-creation opportunities.

Branding 95

Branding User Testing Customer Experience Customer Feedback 95

Userpilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. That’s understandable!

Feedback Software 102

Feedback Software Customer Feedback User Testing Customer Experience 102

Userpilot

NOVEMBER 19, 2023

It’s much easier to sell to existing customers than to win over strangers, but how exactly do you cross-sell to SaaS users? This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Use contextual automated in-app messages to cross-sell to engaged users.

Analytic Tools 101

Analytic Tools Feedback Software Data Visualization Reporting Tools 101

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy!

Branding 63

Branding Weak Development Team Strategy Research Software 63

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. Simplifying the onboarding experience , personalizing the journey based on the JTBD, and optimizing in-app messaging can all boost your product-led growth rate. What is product-led growth?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. What is a monetization strategy?

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. But look no further! Implement an onboarding checklist to drive activation.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Want to see how Userpilot can help you execute your freemium strategy?

Feedback Software 97

Feedback Software Analytic Tools User Testing Strategy 97

Userpilot

APRIL 29, 2024

Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Book the demo to find out more!

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Alchemer Mobile

MAY 17, 2022

A customer feedback solution is the combination of feedback methods, software, and strategy that a company implements to collect, analyze, and act on customer feedback. If a company has a complete and well-developed feedback solution, they can improve customer experience, reduce churn, and create a better product. .

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246

Userpilot

OCTOBER 4, 2022

Looking for some customer retention examples to inspire your strategy? Read on to see what they’re doing right and why their strategies are so effective. Examples of customer retention from inspiring brands: Slack uses a simple onboarding process to engage customers and drive product activation. You’re in the right place.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback Data Visualization 98

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

DECEMBER 22, 2023

TL;DR UX microcopy is the small snippets of text in the UI that help users interact effectively with the app or website. A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. Make it an instruction manual, not a poem.

Analytic Tools 105

Analytic Tools Feedback Software UX Data Visualization 105

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. How to use micromarketing to convert trial users to paying customers and drive growth. Segment all users based on needs and user journey stages.

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

Userpilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? That, in turn, helps optimize your marketing strategies and budget allocation. These dashboards let you monitor and visualize core metrics , such as user activity, engagement, sentiment, and conversion rates.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Reporting Tools 105

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.

User Testing 98

User Testing Customer Experience Customer Feedback Data Visualization 98

Userpilot

MAY 6, 2024

Product usage data captures how users interact with the product to inform development and engagement strategies. Psychographic data on attitudes, interests, and values allows tailoring products and marketing to resonate with users’ lifestyles. Use profile data to create strategies enhancing customer experience.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

FEBRUARY 28, 2023

Which are the best user adoption strategies for driving growth in SaaS? In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. TL;DR User adoption happens when users learn how to use a product and discover its value.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Data Visualization 98

Userpilot

AUGUST 28, 2022

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? Segment users in the welcome flow to offer personalized onboarding and run webinars to educate users on new updates or features. Here are 10 strategies you can apply.

Feedback Software 105

Feedback Software Customer Feedback Customer Experience User Testing 105

Alchemer Mobile

AUGUST 31, 2023

Many businesses find mobile apps an essential component of their marketing and retention strategy. Such interactive elements not only enhance the shopping journey but also create memorable brand interactions. As mobile e-commerce grows, many brands have recognized the power of applications to earn revenue from customers.

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

Userpilot

NOVEMBER 19, 2022

So let’s look at the most important KPIs that will help you create strategies to provide superior customer service and boost retention. Here are 4 actionable strategies to improve your customer service KPIs: Use interactive walkthroughs to give step-by-step guidance to customers and reduce dependency on the support team.

Onboarding KPIs 98

Onboarding KPIs Data Visualization Reporting Tools Customer Experience 98

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. What is the use of in-app messaging? Let’s get right into it!

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Use cohort tables to understand how different user segments engage with your product, then improve. The longer it takes for users to experience value, the more likely they'll churn.

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

The Product Coalition

OCTOBER 20, 2023

The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. An enhanced user and consumer experience AI can significantly transform the digital marketing space by enhancing the user experience.

Data Visualization 102

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 102

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Since user preferences are always evolving, you need to be agile and swiftly adapt to new user behavior trends. Frictionless sign-ups and proactive support are now essential for winning over users.

Analytic Tools 105

Analytic Tools Data Visualization User Testing Reporting Tools 105

Userpilot

FEBRUARY 25, 2024

Enhance sales funnel conversions with in-app guidance , using interactive walkthroughs to showcase features and reduce user frustration. Proactive in-app support enhances user experience and conversion rates by delivering targeted, contextual help to users as needed. Core metrics for marketing funnel.

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 105

Userpilot

MAY 2, 2024

TL;DR Customer retention refers to the strategies and tactics used to build strong customer relationships and encourage them to continue using the product. Create an omnichannel engagement strategy to deliver a consistent experience across all customer touchpoints. What is a customer retention strategy?

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Userpilot

OCTOBER 20, 2022

The Net Promoter Score (NPS) is one of the most critical SaaS metrics as it measures user sentiment over time. In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty. Promoters are users who give you a score of 9 or 10. NPS benchmarks.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

Userpilot

APRIL 29, 2024

In this article, we examine what makes SaaS renewal management so important and explore renewal strategies for preventing customer churn and increasing upsells. A good SaaS renewal strategy helps drive customer retention , increases the customer lifetime value , and improves your monthly recurring revenue. Let’s dive right in!

Feedback Software 102

Feedback Software Onboarding KPIs Data Visualization Customer Feedback 102

Userpilot

APRIL 17, 2024

A few of the major features to look out for in customer insight platforms are user surveys, behavior analytics , segmentation , and data visualization. Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103