Branding Naming Outbound Product Marketing 
Pragmatic Marketing
DECEMBER 20, 2019
Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.
Pragmatic Marketing
DECEMBER 20, 2019
Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.
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The Product Coalition
NOVEMBER 23, 2021
Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy? The frameworks (image 1 &2) highlight the approach to take the product into the market.
Userpilot
MAY 19, 2021
Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. Determine Your Saas Marketing Goals. What do you want your marketing efforts to achieve for your company? Do you want to: raise brand awareness? SaaS Inbound Marketing.
Userpilot
FEBRUARY 25, 2021
You will discover the latest content marketing trends by people who began their careers as content writers and have no shortage of MQLs. Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates.
Intercom, Inc.
DECEMBER 20, 2018
Maybe it’s your sales strategy or your product, but often it’s the first experience the user has with your brand. Sujan: Mailshake is an outbound sales tool. I actually started it more for marketers; my background is in SEO, and then doing that the longest time and I did a lot of outreach. Sujan: Absolutely.
Intercom, Inc.
APRIL 18, 2019
Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb. Over the past few years, Gainsight has grown its revenue more than 1,000% and increased its customer base with brands such as Adobe and Workday. This is episode six of Scale , a brand new podcast series on moving from startup to scale up.
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