Product Management University
AUGUST 24, 2020
Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Why Internal Brand Identity Is Important. Engineers get paid to design and build products, and so on.
The Accidental Product Manager
FEBRUARY 7, 2022
Cosmetic product managers are going after millennials Image Credit: Albert Lugosi. I mean, customers try products, select the ones that they like, and that’s the end of the story, right? These brands have seen huge growth over the past few years, grabbing market share from the big, established names.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Accidental Product Manager
FEBRUARY 5, 2024
If this is the case, what you have done to make it easy for them to use your product? If the answer is “nothing”, then you are like many other product managers who have not taken the time to study their customers and customize their products for their unique needs.
Product Management University
JANUARY 2, 2024
If you ask 10 different product managers to describe strategic product management, you’ll probably get at least 10 answers, maybe more. What is Strategic Product Management? In a nutshell, strategic product management is about the impact and value your products deliver.
Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket
If you were to ask an E-commerce Product Manager what they would do to increase retention, they might suggest improving engagement by personalization/gamification, or by introducing loyalty programs. In this webinar, Bhavana Angadi, Senior Product Manager at Hopscotch, will teach you: The right ways to communicate with your customer.
Alchemer Mobile
APRIL 27, 2021
While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Ultimately, measuring these different KPIs allows product managers to answer the question, “Why?” The post What Product Management Metrics Really Measure?
The Accidental Product Manager
OCTOBER 30, 2023
This all holds a lot of promise, but what does it mean for product managers? The Metaverse Contains Potential For Product Managers So just what is this thing that they are calling the “metaverse”? Decentraland’s proven ability to hold large-scale events is one of its appeals to product managers.
Speaker: Nils Davis, Principal, NPD Associates
Every audience has their own needs and expectations that you are working to fulfill, and as a product manager, it is up to you to manage these many moving parts. A conversation about creating value is going to vary based on whether or not you’re asking someone to buy your product, or fund it.
Expert insights. Personalized for you.
165 
Let's personalize your content