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Media Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The Media and Entertainment app category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior vary between industries. When asked, consumers of Music apps generally loved their brand experiences: the category averaged an extremely high Love Percent at 81% (64% overall).

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Kano Model: What It Is & How to Use It to Increase Customer Satisfaction

Userpilot

The Kano model helps you understand user preferences by using quick and powerful data analysis to design your product roadmap. Five categories of potential customer reactions to new features. Kano model covers five feature categories: Basic features customers expect. Analyze results and build your feature roadmap.

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Product Backlog 101: How to Build a Winner Using Customer Outcomes

Product Management University

It is a list of tasks to be completed, items to be added, and features to be implemented as part of the product roadmap. The product backlog further distills the roadmap into smaller chunks of work in order of development priority. Once the product roadmap is established, move on to creating your product backlog.

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Finance Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

Collectively, the category had 30-day retention of 73% (67% overall), 90-day retention of 65% (58% overall), and annual retention of 48% (44% overall). How Advantis Credit Union Uses In-App Mobile Surveys to Drive Product Roadmap and Improve App Ratings. Finance apps typically have high retention rates, which held true in 2021.

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2021 Engagement Benchmarks for Education Apps

Alchemer Mobile

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Education category. But the category is broad, and consumer expectations and behavior varies dramatically between industries. 2021 Engagement Benchmarks for Education Apps. Popular Phrases.

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2021 App Retention Benchmarks

Alchemer Mobile

However, you need to look at all three metrics—especially the longer term—in order to understand how retention impacts customer sentiment and your product roadmap. According to research from Appsflyer and MixPanel , average 90-day retention for mobile apps across categories is somewhere between 20-30%. Retention by App Category.

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Introducing: 2022 Mobile Customer Engagement Benchmark Report

Alchemer Mobile

This report contains data from the following app categories: Finance. Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. Food and Drink. Healthcare. Personal Services. Media and Entertainment. Business Services.