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How Digital Customer Education Can Win You More Business

Gainsight

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world.

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10 Best Customer Success Courses and Training Programs for Customer Success Managers

Userpilot

Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. But, how do you know which certifications or training programs are the best for you?

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Start by defining the brand positioning for yourself so you can then communicate it to your website visitors through inbound marketing tactics, paid search, and other methods like referral programs (more on that later). You need an optimized website with all the information necessary to make an educated purchase decision.

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The 7 Most Fascinating Tech Talks of Propelify Innovation Festival

Indicative

Jewell added that employers are also in a position to accept alternate education certificates, which could help open doors for those who were unable to gain skills through traditional schooling. The key is not who delivers it, but who endorses it,” Jewell said of unconventional skills certificates. Fighting Fake News.

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Why It’s Time to Slash Your Reliance on Manual Customer Training

Gainsight

All of this changes customer expectations on how they expect you to educate them on your product or service. On the other hand, digital customer education refers to using a learning management system (LMS) and a digital customer academy to increase the reach, impact, and efficiency of customer training.

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7 Principles To Mastering Growth Marketing

Brian Balfour

It is such a popular question that it was asked on Inbound. Our education system burns a hole in our head from childhood until we graduate college that it is all about the credentials (the grade, the degree, etc). Yet, instead of showing off work on LinkedIn I see professionals adding lists of certificates and credentials.

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

HubSpot implements certification programs to drive brand activation. HubSpot implements certification programs to drive brand activation Similar to the above, HubSpot offers free educational courses for inbound marketing training. Ahrefs uses video marketing to reach relevant audiences.

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