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Product Management Skills: Market Research

The Product Coalition

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Here, we’ll go over the different types of market research, whether or not you should outsource, and 4 methods for lean market research.

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490: Product Process: Fourth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

It consists of four sections: Background: Provides context for the project, including why the company is pursuing it, the scope, the project team’s role, and any constraints or key technologies involved. Focus Arena: Identifies the target market, key technologies, marketing aspects, and competitors’ strengths and weaknesses.

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How to Become a Technical Product Manager Without Experience

The Product HQ

Step 1: Get Certified in Technical Product Management The world of technology is in a constant state of evolution. With it, we’ve also seen a significant increase in the number of products that incorporate technology in some way, shape, or form. However, there are certification programs that help steer you in the right direction.

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How to Become a Machine Learning Product Manager With Experience

The Product HQ

As artificial intelligence technologies continue to evolve and become more mainstream, so too does the demand for machine learning product managers grow among startups and Fortune 500 companies alike. According to insight from Refinitiv , 40% of firms expect to increase their investment in AI solutions moving forward.

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How to Become an AI Product Manager Without Experience

The Product HQ

Today, more and more businesses are looking for product managers specializing in artificial intelligence and machine learning technologies. According to AI trends from Finances Online , the CAGR growth rate for the market size of the AI industry exceeds 33% between the period 2019 and 2022.

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How to Become a Director of Product

The Product HQ

Whether it’s in product management, product engineering, or any other relevant field matters little if you have a decent amount of experience backing you. Therefore, relying on experience and certifications alone isn’t the answer. That said, it’s still a good idea to get as many certifications as possible.

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How to Become an eCommerce Product Manager Without Experience

The Product HQ

Common skills among eCommerce product managers include being able to do market research, run an online store, craft a product strategy, and develop customer journey roadmaps for websites. Running an eCommerce company also requires a working knowledge of how websites work, digital marketing, and retail. Otherwise, skip ahead.