Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. There is an abundance of tools for product marketing managers.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Alchemer Mobile

DECEMBER 17, 2021

While closing the loop certainly benefits companies by helping inform product roadmaps, drive marketing initiatives, and increase customer loyalty, it also benefits customers directly to know their voice is being heard (and acted upon!). Customers want to know you’re not just hearing their feedback—you’re acting on it, too.

Feedback Software 240

Feedback Software User Testing Customer Feedback Product Research 240

Alchemer Mobile

MAY 10, 2022

If you have the right feedback , you can focus on product improvements that will make your customers feel heard and improve their experience with your app. There are four steps to leveraging customer feedback to improve your mobile experiences: Capture, Analyze, Act, and Close the Feedback Loop. Focus on in-app feedback.

User Testing 260

User Testing Customer Feedback Customer Experience Feedback Software 260

Userpilot

OCTOBER 26, 2023

What do successful companies do to drive growth ? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. To see how Userpilot helps SaaS companies grow, book the demo!

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

JULY 13, 2023

Are you trying to find out how to measure growth of a company? Growth is the lifeblood of any company, and it is paramount for any SaaS company. Measuring a company’s growth helps you understand how much you progressed and where you stand. What is the company’s growth rate?

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 98

Userpilot

DECEMBER 13, 2023

We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. And you can always feel product/market fit when it is happening.

User Testing 167

User Testing Product Research Product Marketing Customer Feedback 167

Alchemer Mobile

AUGUST 9, 2023

With the addition of Alchemer Workflow Initiators to Alchemer Workflow, you can listen to events from your third-party enterprise software such as Salesforce, Salesforce Marketing Cloud, Salesforce Service Cloud, Zendesk, and others – to automatically initiate surveys and feedback requests in the context of your customer’s or employee’s experience.

Product Research 130

Product Research Feedback Software Events Feedback Loop 130

Intercom, Inc.

JUNE 1, 2018

Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing. Choosing a tactic for your addressable market.

Startups 201

Startups Feedback Software Marketing Strategy 201

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Collect active and passive feedback , act on it, and close the feedback loop. Customer intimacy focuses on the specific needs of each customer instead of the “demand” of the general market.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Alchemer Mobile

MARCH 14, 2022

Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. Ultimately, consumer feedback doesn’t matter without taking action. Close customer feedback loops. Capturing, analyzing, and acting on feedback are the first steps.

Data Visualization 263

Data Visualization Reporting Tools User Testing Customer Feedback 263

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

Userpilot

AUGUST 2, 2023

TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships. Identify disengaged customers and proactively engage them using email marketing. How will your company make life easier for each persona? Book a demo to learn more! Where do they work?

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

The Product Coalition

MARCH 2, 2018

The Build-Measure-Learn Feedback Loop is a core tenet of the lean startup methodology, popularized by Eric Ries. And anyone who has tried to build an MVP, especially at a big company, has likely suffered from MVP-scope creep. And while they’re at it, they get marketing to whip up some creative to drive users to the MVP.

Product Research 60

Product Research Feedback Loop Feedback Software User Testing 60

Gainsight

APRIL 5, 2022

Multi-product companies are bursting with growth potential. If you aren’t intentional and rooted in a clear strategy, it’s easy to fracture your company, drift into silos, and run into a host of growth challenges. What are some examples of multi-product companies? What are the biggest challenges facing multi-product companies?

Analytic Tools 52

Analytic Tools Embedded Analytics Feedback Software Product Research 52

Gainsight

OCTOBER 20, 2021

Leading a go-to-market strategy can feel like a hailstorm. You’re getting drilled with feedback and opinions. And all the while, the pressure of launching a successful go-to-market strategy is forming all around. There are three pillars to support your product-led go-to-market strategy and lead your team to success.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Customer Experience 98

Userpilot

JULY 24, 2023

This enables them to close the feedback loop. It has a simple interface and enables customer support and marketing teams to monitor and engage with user reviews across different marketplaces and app stores, like Google Play or Amazon marketplace. Zendesk Integrations: Harvestr.

Embedded Analytics 97

Embedded Analytics Data Visualization Analytic Tools Feedback Software 97

Intercom, Inc.

JANUARY 12, 2022

Speeding up customer feedback loops allows you to learn and iterate fast enough to stay ahead of the market while making your customers feel included in the process”. As we evolve to serve the needs of upmarket companies , it’s important we focus on the voice of our target segment. Form a personal customer feedback group.

User Testing 118

User Testing Customer Feedback Feedback Software Product Research 118

Alchemer Mobile

MARCH 9, 2022

To launch a voice of the customer initiative, product managers and mobile marketers should launch intelligent mobile surveys that target the right people at the right time within the app experience, offer two-way communication channels like a message center, and keep a consistent pulse on customers sentiment.

Customer Feedback 264

Customer Feedback User Testing Customer Experience Data Visualization 264

Alchemer Mobile

JUNE 14, 2022

However, the need is greater than ever for a tool that gives companies the information they need to understand and act on both. NPS+ is a simple solution that helps our customers get more actionable and meaningful feedback from their NPS surveys. 5: Close the loop. Most responses are not in real time. Final thoughts.

Product Research 246

Product Research Feedback Software User Friction Customer Experience 246

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Indicative

JUNE 1, 2020

If you’re on a marketing team at a gaming company, you need to prepare for this shift with insight into your full customer lifecycle from acquisition to product engagement. With marketing spend decreasing across the board due to COVID-related budget cuts, every dollar you invest needs to yield a clear revenue outcome.

Data Visualization 129

Data Visualization User Testing Marketing Customer Feedback 129

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Look back and learn- collect feedback and improve. Market Research.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

NOVEMBER 28, 2022

Compared to automated feedback collection , the manual one is expensive, time-consuming, and has low data accuracy. You can automate feedback collection at different stages of the user journey, close the feedback loop , and trigger personalized experience flows based on user feedback. Product-market fit surveys.

User Testing 98

User Testing Feedback Software Customer Feedback Data Visualization 98

ProductPlan

SEPTEMBER 13, 2022

As markets mature, the competitive landscape gets crowded. Industry veterans and startups quickly try to stand out in an already clustered SaaS market. Effective product teams position their solutions as market leaders. Effective product teams position their solutions as market leaders. Killer features for niche markets.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Alchemer Mobile

APRIL 21, 2022

Companies continued using their apps to engage regularly with consumers as mobile became a primary way for them to communicate. Brands are talking to more consumers and are more comfortable engaging with them over longer periods of time, particularly when around closing feedback loops by telling consumers their voices were heard.

Product Research 264

Product Research User Testing Customer Feedback Data Visualization 264

Alchemer Mobile

JULY 13, 2021

Focusing on product experience allows companies to deliver more value to customers and to increase their lifetime value. But product experience requires a company-wide effort that includes customer-facing teams like customer success, marketing, and account management.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. Products that delight customers and fuel growth loops are essential. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth. Companies identify opportunities to improve customer experience, engagement, and loyalty.

Customer Experience 125

Customer Experience Customer Feedback User Testing User Friction 125

Userpilot

NOVEMBER 27, 2023

A good SaaS churn rate varies by industry and growth stage, but generally, a 5%-7% annual churn is acceptable for established companies. Customer retention rates generally run high for SaaS companies, with established ones enjoying a retention rate of around 90% on average. Want to reduce customer churn? What is the churn rate?

Product Research 102

Product Research Data Visualization Feedback Software Analytic Tools 102

Gainsight

OCTOBER 28, 2021

Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. Luckily, there are a few ways to measure product-market fit and launch a growth plan that’s worth your time and energy.

User Testing 52

User Testing Product Marketing Analytic Tools Feedback Software 52

Alchemer Mobile

MARCH 31, 2022

Apptentive’s Love Dialog feature is used to gather the data, which starts with a simple “yes” or “no” question: “Do you love our company?” The regular cadence of asking for and receiving consumer feedback allows brands to create continuous feedback loops and offer better in-app experiences over time.

User Testing 263

User Testing Feedback Software Customer Experience Customer Feedback 263

Alchemer Mobile

DECEMBER 8, 2022

Here are some ways in which we recommend you deliver customer love in the winter months to boost consumer happiness: Close the feedback loop. Probably the most overlooked, yet easiest, opportunity to foster strong relationships with your customers is simply closing the feedback loop.

User Testing 246

User Testing Customer Feedback Data Visualization Customer Experience 246

The Product Coalition

NOVEMBER 14, 2023

A product lifecycle describes the stages a product goes through, beginning when the product is a twinkle in a product manager’s eye to its eventual retirement from the market and the continuous evolution between. No successful product makes it to market without both. software vs. hardware), industries, and companies.

Feedback Software 119

Feedback Software Roadmap Product Research User Testing 119

Userpilot

OCTOBER 13, 2022

Close the feedback loop by acknowledging your users’ feature requests. Slack uses a survey feedback form asking two questions. Postify incentivizes customer insights collection to get more feedback. Startups and SaaS companies – validate a new product or solution/feature idea to determine its market feasibility.

Feedback Software 98

Feedback Software Customer Feedback User Testing Product Research 98

The Product Coalition

MAY 23, 2019

Even if you work for a company that is a house-hold name , you probably have heard inner rumblings on how to implement more effective strategies to reach a wider market and attract new users. There are a number of different marketing methods that businesses are turning to in 2019. Sponsorships act in much the same way.

Software Review 60

Software Review Product Research Analytic Tools Feedback Loop 60

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. The more consumers you hear from, the more holistic your feedback will be.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263