Product Management University

NOVEMBER 17, 2022

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. Convincing stakeholders the above supports company goals (product strategy). Here’s the reason I love the vertical market approach.

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company.

Product Strategy 121

Product Strategy Strategy Weak Development Team Framework 121

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor.

Product Strategy 106

Product Strategy Research Software Strategy User Testing 106

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 113

User Testing Market Research Product Research Research Software 113

Melissa Perri

JANUARY 4, 2020

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes crises.

Product Strategy 106

Product Strategy Strategy User Testing Weak Development Team 106

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.

Product Strategy 116

Product Strategy Strategy User Testing Weak Development Team 116

Product Management University

JANUARY 19, 2023

An expanding portfolio requires stronger collaboration among product managers to ensure customers get what they need: solutions that deliver quantifiable value at a level higher than just the users. That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments.

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Coalition

JULY 16, 2022

The CFO of our division just asked me, a new management trainee, why I thought the company was pursuing the strategy he laid out. Asking questions rather than waiting to be asked a question would have been a better strategy. This is especially true for product strategy. I honestly had no idea.

Product Strategy 143

Product Strategy Strategy Product Research Research Software 143

Ronke PM

MAY 8, 2024

The importance of culture-driven leadership in product management. Product management revolves around human needs, wants, and desires, making it a humbling responsibility. Influential product leaders manage their teams with well-being in mind, necessitating culture-driven leadership. Final thoughts.

Leadership 104

Leadership Reporting Tools Product Management Product Manager 104

Melissa Perri

JULY 14, 2016

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan. He was on edge.

Product Strategy 304

Product Strategy Onboarding KPIs Strategy Transportation 304

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

The Product Coalition

FEBRUARY 25, 2023

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a set of goals.

Product Strategy 123

Product Strategy Roadmap Strategy Vision 123

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

The Product Coalition

DECEMBER 11, 2023

Photo by Alexas_Fotos on Unsplash When I was VP of Product at Twiggle, building the product from zero to one (and then one to ten and so on), I hired a technical writer freelance. Our product was an API, and we needed comprehensive technical documentation. Great marketing people can’t always market well either.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

The Product Coalition

JANUARY 27, 2024

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. Every company has an area that “leads”. Maybe it’s “sales led”. Negotiable or custom pricing.

Feedback Software 128

Feedback Software Analytic Tools Onboarding KPIs B2B 128

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. We knew our market inside and out. Should we only offer the product to members or the market at large?

Product Strategy 123

Product Strategy Strategy User Testing Weak Development Team 123

The Product Coalition

SEPTEMBER 28, 2022

In this series, I look at what I wish I had known when I started as Head of Product… Summary Understanding strategy allows you to effectively delegate, motivate and align so you can move from a nice boss to an effective leader. There’s no separate ‘product strategy’ from company strategy?—?strategy

Weak Development Team 123

Weak Development Team Product Strategy Strategy Product Research 123

The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. Being very pragmatic, he hates stale discussions and so in almost every meeting we have, he keeps questioning the process that will lead us to the right product strategy. Sounds confusing? The primary reason W.

Product Strategy 181

Product Strategy Strategy Research Software Technical Review 181

Mind the Product

OCTOBER 1, 2018

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. After all, how can you set a reasonable direction for your product when you don’t know where your company is headed? what’s its mission)?

Data Visualization 122

Data Visualization Strategy Product Strategy Product Research 122

The Product HQ

MAY 10, 2024

Now more than ever, being a principal product manager is a job title that most product professionals aspire to attain. Product management has established itself as one of the leading fields for career development today. According to Glassdoor , the average salary for a product manager is $155,611 as of 2024.

Customer Experience 52

Customer Experience Data Visualization User Testing Reporting Tools 52

Userpilot

NOVEMBER 23, 2023

To be a kick-ass product manager , you need a very diverse skill set. This article explores both hard and soft skills that product managers need in their everyday work, so if you’re curious to learn more, dive right in. PMs need to know how to use product analytics tools to gain actionable insights.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Product Research 105

Lenny Rachitsky

APRIL 9, 2024

As I often do when thinking about a question, I ran a poll on Twitter and LinkedIn asking which core skills of product management folks think are most likely to be impacted/replaced by AI. Here’s the day-to-day product-shaping work of a PM, and how I believe AI will impact it: 1. Think about it—what is AI best at?

Data Visualization 117

Data Visualization ChatGPT Research Software Product Management 117

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? But today many, if not most, product teams fail this very first test.

Product Strategy 136

Product Strategy Strategy Product Research User Testing 136

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Gocious Blog

AUGUST 3, 2021

If you want your company to grow and expand, the key to success is a solid product strategy. Your product strategy must be flexible and nimble to quickly react to changing market conditions. Our research has found that product managers rarely use specialized tools to set the strategy of their portfolio.

Product Strategy 52

Product Strategy Webinar Strategy Marketing 52

The Product Manager Coach Blog

MAY 7, 2024

Navigating the world of product management can be overwhelming, especially when trying to understand the different roles and responsibilities. Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. What is a Staff Product Manager?

Product Management 52

Product Management Product Manager Data Visualization B2C 52

ProductPlan

MARCH 23, 2023

If so, chances are you were working without the benefit of a concrete product strategy. Product strategy helps with feeling overwhelmed because it Helps your product team see how your product contributes to your company’s goals. Guides your product decisions. Their product strategy is reactive.

Product Strategy 59

Product Strategy User Testing Feedback Software Strategy 59

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

The Product HQ

MAY 10, 2024

Startup Product managers are in charge of setting up the foundation for product management at a new company. Since product development is such a lucrative field, this is a crucial role for the company. According to Airfocus , an optimized product manager boosts profitability and sales, by 34.2

Startups 52

Startups Customer Experience User Testing Technical Review 52

The Product HQ

MAY 10, 2024

Looking to become a technical product manager? According to Salary , the average technical product manager in the United States earns as much as $123,609 a year. Hence, a technical product manager is one of the most rewarding careers. Steps to become a Technical Product Manager Let’s dive right in.

Research Software 52

Research Software Analytic Tools Customer Experience Product Management 52

Sachin Rekhi

AUGUST 23, 2022

The hardest part of bringing a new product to market is always the elusive hunt for product/market fit. Marc Andreessen describes product/market fit as "being in a good market with a product that can satisfy that market". The experience of failing on Anywhere.FM

User Testing 147

User Testing Product Marketing Marketing Customer Experience 147

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist.

Magazine 130

Magazine B2B Product Research Product Management 130

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself. Even higher-level goals can be refined and detailed.

Vision 104

Vision Product Strategy Strategy User Friction 104