Ronke PM

OCTOBER 5, 2023

Table of Contents What is customer-centricity? Essential customer experiences to consider. Final thoughts Those products that have changed us and made our lives easier, or even enhanced humanity, have that impact and reach because the people who built those products emphasize customer-centricity above all else.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 82

Product Marketing Onboarding KPIs User Testing Marketing 82

Userpilot

MARCH 21, 2024

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Data Visualization 94

Data Visualization User Testing Customer Experience Customer Feedback 94

Userpilot

APRIL 27, 2023

Customer feedback is like a window into your customers’ minds. It allows you to understand their pain points, needs, and desires so that you can build better products that satisfy genuine market demands. In-app surveys allow you to collect targeted feedback from active users at scale.

Feedback Software 67

Feedback Software User Testing Customer Feedback Analytic Tools 67

Userpilot

SEPTEMBER 20, 2022

Are you wondering what the customer development process is? Would you like to know how a product manager can use it to deliver products that customers love? The customer development framework helps teams validate product ideas and build products that solve customers’ problems.

User Testing 93

User Testing Product Research Customer Experience Customer Feedback 93

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? To collect the necessary data, you can conduct customer discovery interviews or trigger in-app surveys. What are customer discovery questions?

Product Research 77

Product Research Customer Feedback Data Visualization User Testing 77

Userpilot

MAY 14, 2024

A customer behavior model reveals the external and intrinsic factors influencing buying decisions. By understanding how your target audience thinks, you can create products, experiences, and marketing materials that resonate with them. Customer behavior models also help them improve user experience and boost customer retention.

Data Visualization 91

Data Visualization User Testing Analytic Tools Customer Experience 91

Userpilot

OCTOBER 20, 2023

This article explores 12 different benefits that PLG can offer to SaaS companies. TL;DR Product-led growth is a GTM strategy that prioritizes the product as the main driver of customer acquisition, activation, adoption, and account expansion. Digital products allow companies to easily collect customer feedback in-app.

Feedback Software 86

Feedback Software Analytic Tools Data Visualization Customer Experience 86

Intercom, Inc.

MARCH 18, 2021

In previous episodes, we’ve talked about how customer feedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. Or rather, two – conversation topics and custom reports. Orinna Weaver – Senior Product Marketing Manager. Rati Zvirawa – Product Manager.

Data Visualization 211

Data Visualization Reporting Tools User Testing Customer Feedback 211

The Product Manager Coach Blog

JANUARY 9, 2024

Brian Chesky of Airbnb sparked a lively debate last year by questioning the role of product managers in today’s fast-evolving business landscape. He stated, “Airbnb has morphed its product management function into an “Apple-style product marketing function.” Aligning Product Vision and Strategy 2.

Analytic Tools 72

Analytic Tools Artificial Inteligence Feedback Software User Testing 72

Bain Public

MARCH 31, 2020

The day-to-day role of a product manager is constantly changing and becoming more strategic. Many product managers are still trying to escape the trap of getting projects handed to them by the C-Suite and being told to simply ‘build something’ or ‘make it better.’ Roadmapping is one of the keys to gaining product focus.

User Testing 59

User Testing Product Research Product Management Product Manager 59

Mind the Product

OCTOBER 10, 2018

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit.

User Testing 125

User Testing Product Marketing Marketing User Friction 125

Intercom, Inc.

JANUARY 18, 2023

It can be quite a challenge to find and address the points of friction that are chasing your customers away. We create our business strategies around driving growth, and look to growth as the key indicator of the health and viability of our companies. “Are you attracting and engaging the right customers?

User Testing 118

User Testing Customer Feedback User Friction Strategy 118

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 80

Product Research User Testing Research Software Feedback Software 80

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? Which does your company need? What is considered product marketing?

Feedback Software 94

Feedback Software Research Software Product Marketing Marketing 94

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

JULY 18, 2023

What does a product manager do? We look at: 7 key responsibilities of product managers. Different kinds of product manager roles. Qualities of a good product manager. TL;DR A product manager is in charge of the entire product lifecycle. Who is a product manager?

Data Visualization 82

Data Visualization Product Research User Testing Onboarding KPIs 82

The Product Coalition

SEPTEMBER 4, 2023

This spotlight represents your active customers who are reaching out with their feedback and requests. And customer requests are easy to pay attention to; for any mature company, there will be plenty of them. The problem with spotlight vision is that it can lead to a skewed understanding of the customer base as a whole.

User Testing 120

User Testing Customer Feedback Vision Customer Experience 120

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience.

Data Visualization 91

Data Visualization Customer Feedback Customer Experience User Testing 91

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 86

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Research Software 90

Userpilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. acquisition channels), product data (e.g.,

Data Visualization 79

Data Visualization Analytic Tools Embedded Analytics Feedback Software 79

Lenny Rachitsky

MAY 16, 2024

Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Mercury —The powerful and intuitive way for ambitious companies to bank • OneSchema —Import CSV data 10x faster — Jag Duggal is chief product officer at Nubank, a decacorn neobank founded in Brazil.

User Testing 85

User Testing Research Software Banking User Friction 85

Userpilot

JANUARY 26, 2024

For those who would like to implement the growth model, here's our product-led growth playbook. In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. Offer a free plan or trial to ensure a constant flow of customers and allow them to experience the product value.

Analytic Tools 78

Analytic Tools Feedback Software Data Visualization User Testing 78

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Otherwise, you’d be working blindfolded and the success of your company might get compromised. Let’s go over them.

Customer Feedback 72

Customer Feedback User Testing Feedback Software Product Research 72

Userpilot

MARCH 14, 2023

User segmentation is an essential strategy in product management. It improves customer experience, increases retention, and drives product growth. But where do you get started with user segmentation? In this article, we cover: Why user segmentation is essential for product managers.

Analytic Tools 87

Analytic Tools User Testing Customer Feedback Feedback Software 87

Userpilot

NOVEMBER 23, 2023

What is the impact of AI on product management? This is the main question that Malte Sholtz , the CPO and CEO at Airfocus, explored in his talk at this year’s Product Drive Summit hosted by Userpilot. Malte Scholz: Impacts of AI on Product Management. Product management is also affected by the trend.

Data Visualization 93

Data Visualization Feedback Software Analytic Tools Reporting Tools 93

Userpilot

JANUARY 9, 2023

What is a product persona? How is different from user or buyer personas? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Book the demo!

Feedback Software 85

Feedback Software Research Software Analytic Tools User Testing 85

Pragmatic Marketing

NOVEMBER 16, 2019

Since its start, the American multinational company has introduced new services in addition to its ridesharing service, including food delivery and a micromobility system with electric bikes and scooters. Managing the Function. Jones maps Uber’s PMM team to the product management team, embedding one PMM into each program team.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Since its start, the American multinational company has introduced new services in addition to its ridesharing service, including food delivery and a micromobility system with electric bikes and scooters. Managing the Function. Jones maps Uber’s PMM team to the product management team, embedding one PMM into each program team.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Product Marketing Definition 98

The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. How to Become SaaS Product Manager?

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members.

Product Marketing 86

Product Marketing Feedback Software User Testing Marketing 86

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

The Product Guy

MAY 7, 2020

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. the Product Manager role is a rather recent phenomenon.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Userpilot

MAY 1, 2024

TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. It’s also not the same as user experience. Product experience management helps to: Enhance the entire customer journey and deliver personalized experiences.

Customer Experience 88

Customer Experience Feedback Software Analytic Tools Product Research 88