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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

Startups often struggle to communicate the value of their products, particularly in sales meetings. April Dunford BoS USA Online 2020 from Business of Software Conference. Upcoming Events. And we’re a tiny little startup, some of those things look really expensive. Now I’m a startup. I tried it.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance. And it was it was product marketing it looked at it smelled like product marketing. Yeah, absolutely.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance. And it was it was product marketing it looked at it smelled like product marketing. Yeah, absolutely.

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Rules & Tools For Scaling Software Sales | Stephen Allott, Seedcamp| BoS Europe 2018

Business of Software Conference

Upcoming Events. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Stephen Allott (Seedcamp) – Rules & Tools For Scaling Software Sales from Business of Software Conference. Stephen Allott : Sales. Just the one word, ‘sales’.