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Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. This approach not only enhances the usability of the product but also aligns its development with the real-world requirements of its users, making it more likely to succeed in the market.

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The key to making product analytics work in enterprise-level organisations

Mixpanel

In enterprise-grade organisations, however, this could become a monumental challenge. Why product analytics is hard in enterprise organisations. In enterprise-level organisations, the usual structure has determined that any analytics-related topic belongs to the marketing team or the analytics team. But why is that?

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UserGuiding Pricing Guide: Is It Worth the Money? (+ Better Alternatives)

Userpilot

Looking for an in-depth review of UserGuiding pricing so you can understand whether it’s the right choice for you? Although review sites and word-of-mouth can help you narrow down your choices, they can fail to help you make the right decision. The platform allows you to build product tours and walkthroughs without any coding.

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Product Trends 2023 – AI, AI &…driving more value. Top product experts share their opinions.

Userpilot

After the overnight success of Chat OpenAI, it’s no wonder predictions related to using AI and machine learning to increase our understanding of user behavior , greater automation of low-level tasks , and GPT-4 dominate Product Managers’ and Marketers’ projections for the upcoming year.

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Lying To Customers

Mironov Consulting

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( Enterprise customers are sophisticated and (mostly) know how to listen to vendors.

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User Documentation: The Ultimate Guide for Product Managers

Userpilot

There’s an important distinction between documentation intended for your end users, and the more technical docs leveraged by developers and software architects. Documentation should be contextually relevant: it depends on what your software does, what problems you’re trying to solve, and the needs of your audience.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.