The Product Coalition
NOVEMBER 10, 2020
With over 20 years of hands-on experience creating custom data for the world’s largest technology companies, Lionbridge AI has built the most intuitive data annotation platform on the market. Amazon Mechanical Turk Also known as MTurk, Amazon Mechanical Turk is a popular crowdsourcing marketplace commonly used for data labeling.
Intercom, Inc.
JUNE 20, 2018
The reality is we have to master both if we want to expand our addressable market and retain our existing customers as they grow. How can salespeople give a voice to what’s happening in the market while respecting the long-term product vision ? The key for us was to be more specific and less prescriptive.
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The Product Manager Coach Blog
SEPTEMBER 5, 2023
In the world of product management, where technical acumen, strategic vision, and people skills intersect, there’s an often underutilized asset that many PMs overlook: the power of networking. It includes tech enthusiasts, market researchers, and even end-users. But knowledge alone isn’t enough.
The Product Coalition
JANUARY 14, 2020
The Steps and Exercises of the Product Mindset Workshop The product mindset workshop comprises of seven steps, starting with the product vision to the business model to personas to ideation: 1. Product Vision We start the workshop with a recap of the product vision?—?why our product vision?—?is Show Me the Money?—?the
Alchemer Mobile
FEBRUARY 2, 2021
This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?
Mironov Consulting
JULY 16, 2020
With her co-founder Claire Atkin, she has just launched a for-profit company [ Check My Ads ] to help advertisers audit their online placements as well as improve marketing efficiency. I tweeted at the company and then I wrote a Medium article to try to get marketers on top of it. Only they don’t know where.
Bain Public
OCTOBER 19, 2021
The reality is that your challengers are out there, and many will try to make an identical copy of your product to compete for your TAM (Total Addressable Market). The product manager’s role is to help determine the product mission that will lead their team on a path to achieving goals, transforming visions from strategy to execution.
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