Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups
The Product Coalition
MARCH 23, 2022
Microsoft, for example, depends on manufacturers (Dell/HP) and retailers (Best buy) to sell its software. While the SAAS model has disrupted this thought process, enterprise software very much depends on forward integrators. The Product offering required continuous monitoring and real-time notifications, usually within minutes.
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