Remove Customer Experience Remove Differentiation Remove Marketing Remove Transportation
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What is Customer Sentiment Score & How to Measure It?

Userpilot

The customer sentiment score can help you tell how well-perceived your brand is. Let’s explore the customer sentiment score, how to measure it with user feedback , and what strategies you can execute to elevate the customer experience. But how can you measure and improve it?

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When You Should Not Listen to Your Customers

The Product Coalition

If somebody had been asked to do research about the year 1800 into how transportation could be improved, what would he have done? Berlyne As product managers, we have all enthusiastically dived into customer feedback, hoping to find insights that will take our product game to the next level. Yet, time and time again, we hit a wall.

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User Persona Survey Template: How to Properly Collect Customer Data in SaaS

Userpilot

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

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The Heart of Your Product Strategy: Selecting to Win

The Product Coalition

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Since they were not planning to win, they were always only half-hearted with their commitment, resulting in a mediocre product and low market share.

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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will learn about a 7-part framework for marketing communications. 17:48] How do we apply these story elements to marketing?

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The Marketplace Starter Pack

The Product Coalition

These companies connect two sides of a market as a middle man, most times providing an organized and safe environment for a transaction between these two parties. In this article I provide some tips that I learned from these experiences and hope to instigate some interesting discussions on the comments to be able to learn even more.

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Evolving Hyper-Local Digital News With Metro Media

Bain Public

It’s clear that times have changed with the emergence of digital media. When was the last time you actually held a newspaper in your hands? Today, people are looking for more timely, local news displayed in a quick and digestible format on their smart devices — rather than going out and buying or picking up a newspaper.