Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. A preliminary support/customer success model, so we know how we’ll help new users deploy and get value from what they bought.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Innovatemap

SEPTEMBER 29, 2020

Product marketing and demand generation have long found themselves on opposing sides of marketing teams. What most companies don’t realize is that there’s a science and an art to both sides, and pitting the two against each other misses a critical opportunity to optimize your entire marketing strategy.

Data Visualization 52

Data Visualization White Paper Marketing Product Marketing 52

Innovatemap

OCTOBER 29, 2020

Videos have long been a part of marketing strategies for businesses in most industries. Even though video marketing is not a new concept, it is becoming more prevalent. According to Hubspot , 85 percent of businesses have used video as a marketing tool in 2020. Why today’s marketers value video. Video is fast.

White Paper 40

White Paper Reporting Tools Customer Experience Strategy 40

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). “We need to simplify the message, so it’s memorable.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). “We need to simplify the message, so it’s memorable.

Messaging 91

Messaging Research Software White Paper User Friction 91

Business of Software Conference

AUGUST 10, 2023

They needed to achieve the right unit economics and develop codified sales and marketing processes that would free Steve Robert, CEO and co-founder, to enable the growth of the business. Remember Jason Cohen’s experience at Smart Bear when he felt he had to hire a veteran enterprise sales guy?).

White Paper 52

White Paper User Testing Demo Customer Experience 52

Pragmatic Marketing

FEBRUARY 17, 2017

” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Product message maps are internal documents, typically owned by product marketing. These are the most important ingredients of your product message map.

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. For some firms, responding to customer RFPs can be a real drain on resources.

White Paper 70

White Paper Fractional CTO CTO Webinar 70

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. For some firms, responding to customer RFPs can be a real drain on resources.

White Paper 70

White Paper Fractional CTO CTO Webinar 70

Mixpanel

MARCH 4, 2022

As such, they should pertain directly to what you want to achieve, and what is truly achievable, with your product launch. Secondary metrics measure smaller actions you want users to take that fold into the more important actions related to primary metrics. Of course, a product launch is more than just a launch.

Product launches 59

Product launches Data Visualization White Paper Customer Experience 59

Innovatemap

OCTOBER 20, 2020

Sales professionals making the switch from a physical product to a digital one need to arm themselves with more information, and often more patience, to lead to prospects through an extended sales cycle. Pivot with product marketing. After all, some physical products seem to sell themselves. Product marketing is key here.

Feedback Software 52

Feedback Software White Paper User Friction Customer Feedback 52

svpg

JULY 15, 2016

It might be in the form of a story board, or a narrative like a white paper, or a prototype (referred to as a “ visiontype ”). One of the most basic of all product lessons learned is that trying to please everybody will almost certainly please nobody. financial services, manufacturing, telco, etc.).

Vision 101

Vision Strategy User Testing White Paper 101

Mixpanel

MAY 3, 2019

But how do you know if users are getting the most out of your digital health experience? Whether you own a small health practice, build medical devices, or provide insurance, knowing — and acting on — your data is the key to delivering a great user experience (UX) and gaining a serious competitive advantage. ‘Do

Onboarding KPIs 99

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 99

Product Management University

OCTOBER 13, 2023

product management publishes a feature release schedule for every product. product marketing positions the value of those features for every product. sales demonstrates and sells the value of those features for every product. customer on-boarding configures features for the customer for each product.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

PMLesson's Ace the PM Interview

MAY 10, 2020

Using my experience from hundreds of video teleconferences, I have assembled the most important tips below on how to prepare, no matter which teleconferencing software you use. Best to try out your lighting a day or two before in a test session, at the same time of day as your interview is scheduled, so that the daylight will be the same.

Data Visualization 52

Data Visualization White Paper Download Software Review 52

Product Management University

NOVEMBER 21, 2022

In this post, we’ll put the product portfolio management discipline (not to be confused with project portfolio management) under a microscope, identifying the differences as compared to traditional product management, the common objectives of PPM, and what it takes to be a great product portfolio management organization in today’s market.

Research Software 130

Research Software White Paper Management Management 130