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Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

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Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

Product releases are still the execution phase but everything works better when priorities across all products are synchronized to target customer needs in the company’s highest priority markets. Your customers across all market segments do the same things the same way 80% of the time and 20% different.

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A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Message Map Basics. Message Pillars.

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Feedly is hiring a VP Marketing

Roy Madden

Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Work cross-functionally with teammates across the company to launch new features on time and at a high quality bar. Helpful skills and experience.

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Overcoming Bad Product PR

Product Management University

Find a few customers that have the best odds of succeeding with the new & improved version of the product give it to them at no cost for a specified period of time. Throw resources at them as necessary to ensure they experience “quantifiable” success. Follow these six steps. Related Articles.

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Drive Product Growth with Data-Driven Product Management

ProductPlan

Product managers try to solve customer problems in ways beneficial to their business. When you make the right decisions, your customers reward you for helping them solve their problems by continuing to use your product and recommending it to others. Either way, growth stops, and you potentially lose more customers than you gain.