Remove Customer Experience Remove Messaging Remove Positioning Remove White Paper
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Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

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Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

Product releases are still the execution phase but everything works better when priorities across all products are synchronized to target customer needs in the company’s highest priority markets. Your customers across all market segments do the same things the same way 80% of the time and 20% different.

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Feedly is hiring a VP Marketing

Roy Madden

Apply for this position. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Work cross-functionally with teammates across the company to launch new features on time and at a high quality bar.

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A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Message Map Basics. Message Pillars.

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Overcoming Bad Product PR

Product Management University

Overcoming bad product PR comes down to generating enough positive product PR, both internally and externally, to drown out the bad. Find a few customers that have the best odds of succeeding with the new & improved version of the product give it to them at no cost for a specified period of time. Follow these six steps.

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Branding and Lead Generation: Battle or Balancing Act?

Pragmatic Marketing

It seems there is a never-ending competition for customer mindshare. We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. Is it functional and user-friendly?