Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? SaaS product marketing is the strategies and tactics applied to software products and apps to create demand and drive the adoption and retention of said product by the end-user.

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Userpilot

NOVEMBER 11, 2020

Product adoption has picked up a fair amount of jargon over the years. And since new fancy terms seem to pop up every week, it can be a bit hard to navigate for both the newcomers and even for the well-established product pros. Hence: team Userpilot has put together the ultimate guide to product adoption and onboarding terminology!

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Onboarding KPIs Analytic Tools Feedback Software Data Visualization 126

Userpilot

FEBRUARY 16, 2022

If you have ever wondered how to measure the success of your product then you might have heard about product benchmarking before. This is a method of measuring the performance of a product against other similar company’s products. This is a great way to see if your product has growth potential. Let’s dive deep in.

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Gainsight

JULY 20, 2022

And this isn’t just true in the world of entertainment. Product managers looking to improve their products and meet business goals would do well to take note that understanding what customers are actually doing with their products provides unique insights that surveys and other customer feedback tools may miss. .

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Mixpanel

DECEMBER 20, 2021

Cohort analysis is one of the best ways product analytics can help you both acquire and retain customers. By digging into actual behavioral data overtime, instead of relying solely on interviews and feedback, you can get a crystal clear picture of a user journey—including where the value moments and roadblocks lay.

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Userpilot

MARCH 15, 2021

Let’s face it: engagement may be a key requirement for product growth, but your customers…don’t want to be engaged. In this article, we’ve compiled all the best tools you need to boost customer engagement and categorized them according to the user behavior metrics outlined in the AARRR framework.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 98

Mixpanel

AUGUST 31, 2020

As Senior Vice President of New Product Development at Tata Sky , a Mumbai-based direct broadcast satellite service provider and joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.), Tell me about your background and why you like working in product? My background is diverse.

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Usersnap

APRIL 15, 2020

Roger Dooley , the author of Friction and Brainfluence , is an expert in behavioral science and customer experience. He joined the Feedback Tribe ‘s slack group yesterday for a round of Ask Me Anything. Q: Friction in the customer experience causes drop-offs, what are some ways to identify and measure friction?

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Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are.

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Userpilot

MAY 13, 2021

Product intelligence is the magic that turns everyday products into smart machines. It’s what helps teams build great product experiences. From Alexa putting on your favorite tunes in the kitchen to Siri setting up your morning alarm, product intelligence is the bridge that connects people to products. Conclusion.

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Analytic Tools Research Software Feedback Software Data Visualization 52

Mironov Consulting

SEPTEMBER 23, 2023

I’ve written a lot about the huge organizational and technical gulf between services companies and product companies.  (See  Success is measured in total number of customers (versus a few huge contracts) and sales velocity (how fast we can close the next 50 or 500 deals).

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Intercom, Inc.

APRIL 5, 2018

If users don’t stick around, they won’t learn and inevitably won’t share Duolingo with their friends. In her five years there, she helped take Duolingo from 3 million users to more than 200 million. In her five years there, she helped take Duolingo from 3 million users to more than 200 million.

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Customer Experience User Testing Customer Feedback Analytic Tools 223

Mind the Product

JANUARY 15, 2018

The median product is dying a slow death. If that seems like an overstatement, then the fact of the matter is that if usage rates are declining, a product is probably – not necessarily, but probably – in trouble. You can either try and make changes to your product, or give up on it. Is Usage Actually Down?

Onboarding KPIs 97

Onboarding KPIs Feedback Software Research Software Analytic Tools 97

Userpilot

MARCH 28, 2022

Great UX design helps users easily achieve their goals and complete their tasks without friction. Investing in good UX design will remove unnecessary friction from your product and reduce churn. Slack offers a good user experience by making NPS surveys look as if they came directly from a real person. What is good UX?

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Analytic Tools Feedback Software UX Data Visualization 111

Amplitude

AUGUST 30, 2017

At the Product Analytics Summit in Seattle this past March, we chatted with some of our customers about how they use Amplitude as part of their product development toolbox. User feedback opens the door to new opportunities. Feedback is one of the most powerful tools at your disposal.

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Userpilot

SEPTEMBER 16, 2021

This is a testament to the level of engagement that you can get out of users who are enjoying what they do. In fact, productivity thrives in a gamified environment. Let's dive deeper into a few gamification strategies that can help you optimize the user experience ! Rewards incentivize repeated usage of a feature.

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Research Software Feedback Software Onboarding KPIs Customer Experience 52

The Product Coalition

JUNE 27, 2018

So you’ve been tasked with “monitoring user engagement” in your mobile app. But wait a second, what actually defines good user engagement? As Intercom elaborates , “For a to-do app an engaged user should be logging in every day to add and complete items whereas for an invoicing app, an engaged user might only log in once per month.

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UX Studio

MARCH 13, 2023

The human soul has always been an interesting topic for me and I was curious about what kind of products are available in the digital world for those dealing with mental health issues. What do you need to know about mental health awareness when designing a digital product, and why is it so important to understand its background?

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Intercom, Inc.

APRIL 29, 2021

On her very first day as Director of Content at 360Learning, she starred as the lead of Onboarding Joei, an original, unscripted docu-series that followed her onboarding experience during her first 90 days. But as Joei points out, that approach may be putting up barriers in our relationships with customers. AMA with Joei Chan.

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Marketing Onboarding KPIs B2B Feedback Software 118

Mixpanel

DECEMBER 13, 2021

In The Cold Start Problem , Chen dives into the paradoxical nature of network effects, explaining how one of the best ways for a product to grow its userbase is to lean on its network of users. What you’re hitting on is the focus of the book—that so many of the best products capitalize on networks to grow, or have used network effects.

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Analytic Tools Marketing Data Visualization Onboarding KPIs 98

Userpilot

AUGUST 6, 2020

But get it right and you and your users are set for a long (and hopefully mutually beneficial ) relationship. If you lose a customer on day one, the Lifetime Value of that customer will be about as low as it can be. In this blog, we’ll show you how to make sure your day one retention efforts set up long-run customer success.

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Data Visualization Research Software Customer Experience Reporting Tools 52

Userpilot

JANUARY 16, 2023

Driving feature adoption is a crucial, yet exceedingly challenging, part of running a SaaS company. As such, building out a well-optimized feature adoption funnel should be a top priority regardless of the number of users you currently have. Feature adoption rates show the user adoption rate of a new feature or existing feature.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 98

Userpilot

NOVEMBER 27, 2023

Product growth vs. product-led growth? SaaS companies like Slack and Atlassian pioneered the product-led growth (PLG) model as a way to reach customers through the product. But there’s also the product growth strategy, which shares some similarities and differences with the PLG model.

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Onboarding KPIs Data Visualization Customer Experience Product Research 105

eG Innovations

NOVEMBER 19, 2021

Amazon Web Services (AWS) is one of the most comprehensive and broadly adopted cloud service providers in the industry, offering over 200 fully featured services from data centers globally. Users can also create and customize instance profiles to suit their needs. Real-time metric data processing. What is AWS?

Data Visualization 59

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Userpilot

JUNE 25, 2023

Which product management books do you have on your shelf (or Kindle)? Whether you’re a seasoned product management pro or just starting out on this thrilling journey, we’re pretty sure you’ll discover a book or two that will help you boost your product management game. Are you not sure what to add to it?

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Books Analytic Tools Data Visualization Product Research 98

Userpilot

JANUARY 24, 2023

Boosting user engagement is a surefire way to nurture customer loyalty, but how do you actually encourage users to use your product? In this article, we’re going to go over how engagement gamification increases user engagement, how you can implement it, and the best practices to follow!

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

FEBRUARY 14, 2021

Product-Led Growth Lifecycle Marketing Personalized In-App Experiences Product Marketing Viral Loops Affiliate Marketing Conclusion. In-app marketing can include notifications and tooltips to guide users to build habits or use a feature – thus improve user activation, engagement and feature adoption.

Feedback Software 98

Feedback Software Research Software Customer Experience User Testing 98

Andrew Chen

NOVEMBER 1, 2018

Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. The same skills needed to grow new products can be used both to evaluate new startups to invest in, and once we’ve invested; to help them grow.

Onboarding KPIs 111

Onboarding KPIs Feedback Software User Testing Data Visualization 111

Business of Software Conference

NOVEMBER 28, 2019

Over 30 years Stephen has seen the evolution of software and tech companies with a fascinating career spanning computers, strategy, software , universities, chairing 8 companies, Government, and most recently in AI gaining a wealth of experience and some great insights to share. Video, Slides, and Transcript below. Upcoming Events.

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Userpilot

JUNE 19, 2023

User engagement is one of those terms that everyone knows but only a few fully understand. What does it mean to engage a user? Let’s explore 12 strategies to boost user engagement on your app and increase conversions, retention, loyalty, and ultimately, product growth. How do you measure it?

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