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What are Customer Pain Points and How to Properly Address Them

Userpilot

Customer pain points are important to reveal when you want to improve product engagement and grow fast. If you can fix customers’ pain points, you’ll be well on your way to improving their overall customer experience. In this article, we’ll cover: What are customer pain points? Common pain point categories.

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5 Costly Branding Mistakes

UX Planet

More importantly, we’ll provide you with the insights to navigate these treacherous waters successfully. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Lack of research skills: Conducting effective research requires specific skills and tools.

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As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

DISQO

Disruptive technologies and agile research methodologies have ushered in a period of ubiquitous data access, blurring the lines between job functions across large swaths of industries and companies. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

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As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

DISQO

Disruptive technologies and agile research methodologies have ushered in a period of ubiquitous data access, blurring the lines between job functions across large swaths of industries and companies. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

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9 Growth Initiatives for Successful Companies [With Examples]

Userpilot

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

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The Most Effective Voice Of The Customer Survey To Use Today

Usersnap

You may be asking, what is the voice of the customer (VoC), and how can I use a voice of customer survey to improve my SaaS business? No, it isn’t a cacophony of customers randomly speaking like Revolution 9 on the Beatles White Album. What is a Voice Of The Customer Survey? Why is the Voice of the Customer important?

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Innovating in Mature Markets – 6 Product Lessons from Padman

Mind the Product

Find a Problem Statement – Identify the Real User Need. Product managers should first identify the key user persona for the domain they’re operating in, and list out their real problems. It’s recommended to have multiple rounds of brainstorming to get to know the root cause of the your users’ problems.