Learn the Jobs-to-be-Done (JTBD) Framework: The Best (free and paid) Resources Available Online
Business of Software Conference
JUNE 25, 2021
If you’re running a software company (or somehow involved in strategy) you’ll be familiar with the conversations and debates about what the “next killer feature (or product)” is going to be. This kind of insight is too superficial for meaningful or disruptive innovation. What is Jobs-To-Be-Done? Definition).
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