The Product Coalition

JANUARY 11, 2023

Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

User Testing 128

User Testing Product Research Data Visualization Customer Feedback 128

Userpilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Decide which new feature to work on by using in-app surveys with open-ended questions.

User Testing 103

User Testing Product Research Research Software Feedback Software 103

Userpilot

DECEMBER 6, 2022

Product managers spend an incredible amount of time digging for user insights to uncover patterns that will drive product growth. What if there’s a system and set of tools you can use to make this process much easier? Read on to learn how to collect and analyze valuable insights, almost on autopilot.

Data Visualization 92

Data Visualization Customer Feedback User Testing Feedback Software 92

Userpilot

JANUARY 9, 2024

In the world of SaaS, having a seamless user experience can make or break your company's success. This is why conducting a UX audit is so important – to understand where the user experience is lacking and why. Study behavior trends to highlight any UX designs users avoid.

Analytic Tools 92

Analytic Tools Data Visualization Feedback Software Research Software 92

Userpilot

JULY 27, 2022

In this article, I’ll show you which feedback approach is better for your SaaS and the right tools for collecting it. Customer feedback is the data you collect on customers’ evaluation of your product/services. Active feedback is when a company contacts customers directly to seek their opinion.

Feedback Software 90

Feedback Software User Testing Customer Feedback Analytic Tools 90

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. How will the study reach participants and interest them?

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. Book a demo to learn more. A website for recruiting interview participants.

User Testing 83

User Testing Product Research Research Software Data Visualization 83

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. What are market gaps?

User Testing 91

User Testing Data Visualization Feedback Software Research Software 91

Userpilot

APRIL 3, 2024

Wondering how to create a resource center for your SaaS product? A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support.

Feedback Software 89

Feedback Software Analytic Tools Research Software Data Visualization 89

Userpilot

JANUARY 9, 2024

Understanding the difference between primary vs secondary users’ UX design is the key to creating a product that everyone loves. This article explores the differences between primary and secondary users in SaaS UX design and provides strategies for identifying them for your product. Book a demo now to learn more.

Research Software 82

Research Software Analytic Tools User Testing Feedback Software 82

Userpilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. It also helps them seal any leaks in the funnel resulting in the loss of potential customers.

Analytic Tools 92

Analytic Tools Data Visualization Feedback Software Research Software 92

Userpilot

NOVEMBER 30, 2023

What is the UX research process? It also outlines a 9-step guide on how to conduct UX research for product managers and UX designers. TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences. Book the demo!

Product Research 84

Product Research User Testing Research Software Data Visualization 84

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 100

Analytic Tools Research Software Feedback Software Customer Experience 100

Userpilot

OCTOBER 30, 2022

Curious about customer experience improvement and how to get started for your brand? In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. The 3 main components of customer experience. Let’s roll.

Feedback Software 80

Feedback Software Research Software Customer Experience User Testing 80

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. Why do SaaS companies face challenges?

Analytic Tools 94

Analytic Tools Research Software Data Visualization Onboarding KPIs 94

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. How will the study reach participants and interest them?

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Why should you do market research? These choices can make or break your SaaS company.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Usersnap

NOVEMBER 28, 2022

Learning about your customers’ needs is sometimes like being a 1-person paddle boat upstream. Particularly when you don’t have the right tools or questions, it’s a lot of effort just to understand them, much less to execute on what you can learn. They’re also the most convenient surveying method for your customers.

Customer Feedback 98

Customer Feedback User Testing Data Visualization Feedback Software 98

Userpilot

MAY 1, 2024

Creating outstanding product experiences is essential for boosting user engagement , enhancing core feature adoption, and improving overall retention. This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”. It’s also not the same as user experience.

Customer Experience 92

Customer Experience Feedback Software Analytic Tools Product Research 92

Userpilot

JUNE 28, 2023

Sustaining user engagement throughout the entire onboarding process can feel like a task only large teams can achieve. Introducing core features, driving user activation, and maximizing retention rates after the user onboarding experience will all impact the user journey moving forward.

Onboarding KPIs 76

Onboarding KPIs Feedback Software User Testing Analytic Tools 76

Mind the Product

APRIL 26, 2020

In Part 2 of our Coping Through COVID series , we learn how the team at Springer Nature Experiments quickly created an interface, packed with vital information on Coronavirus detection protocols for the scientific research community. As the world went into lockdown, the challenges for researchers became even bigger still.

Research Software 159

Research Software Feedback Software User Testing Product Research 159

Userpilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. It can improve customer retention , lifetime value, revenue growth, and product development.

User Testing 96

User Testing Analytic Tools Research Software Feedback Software 96

Userpilot

APRIL 6, 2023

A powerful AI tool can be the perfect companion to your customer success platform. However, AI tools also come with their own caveats. In this article, we will explore: How to leverage AI tools for customer success and retention. Best AI tools for customer success managers (CSMs).

Data Visualization 92

Data Visualization Analytic Tools Research Software Customer Experience 92

Usersnap

FEBRUARY 9, 2024

For Product Managers and Developers, selecting the right, usability testing platform and tool isn’t just a task; it’s a crucial step in shaping your product’s success. A misstep could lead to design choices that don’t align with your user’s needs, resulting in a less-than-ideal user experience.

Feedback Software 52

Feedback Software User Testing Research Software Analytic Tools 52

UX Studio

MARCH 30, 2024

Participant recruitment is crucial for successful UX research. By understanding the pros and cons of each, you will be able to select the best recruitment method for your research study. Recruitment in UX research is finding participants for your qualitative research activity. Often, this is easier said than done.

User Testing 67

User Testing Research Software Customer Experience Product Research 67

UX Planet

JANUARY 29, 2024

TimeTrek: Crafting a Time-Travel Experience — UX Case Study Imagine if you could travel to any time and place on earth. ⏱️ With this hypothetical concept, I designed an app which could take you to any place or time on Earth. This was an assignment provided to me so I thought why not make a case study out of it.

Customer Experience 79

Customer Experience Travel UX Feedback Software 79

The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. How to Become SaaS Product Manager?

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 87

User Testing Customer Feedback Research Software Feedback Software 87

Userzoom

MAY 29, 2019

But no, actual people work here, and they not only ensure that our customers are getting the very best out of our user research software and services, but that the platform itself is as easy-to-use as possible. Role: Senior Product UX Researcher. My background is in psychology and decision making research.

User Testing 107

User Testing Research Software Product Research Customer Experience 107

Userpilot

MAY 20, 2024

They are a great way to encourage and retain customers by offering rewards to help you create long-term relationships with new customers. Customer loyalty programs boost customer retention, repeat purchases, business relationships, and upselling /cross-selling opportunities, enhancing revenue and partnerships.

Feedback Software 77

Feedback Software Analytic Tools B2B Research Software 77

Userpilot

NOVEMBER 1, 2022

Personalized customer service is a secret ingredient for improving customer engagement , retention, and loyalty. In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. 7+ customer service personalization strategies. Address customers by name.

Data Visualization 93

Data Visualization Feedback Software Analytic Tools Research Software 93

Userpilot

MARCH 6, 2024

But what exactly is a product trend analysis, how do you conduct it, and how does it help predict future trends to improve customer satisfaction? TL;DR Product trend analysis involves examining historical and current data to uncover any shifts or patterns of user behavior within your product.

Data Visualization 79

Data Visualization Analytic Tools Feedback Software Research Software 79

UX Planet

JANUARY 11, 2024

A case study for mobile-web app development. Sharing my insights from a case study that delved into user research to revolutionize my approach to product development. User Persona: A core statement of a persona with personal information, goals, frustrations, and scenario.

Customer Experience 88

Customer Experience User Testing Customer Feedback User Friction 88

Userpilot

NOVEMBER 22, 2022

User segment vs persona: what makes the two different from each other? While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. What is a user segment?

User Testing 94

User Testing Research Software Customer Experience Feedback Software 94

Userpilot

OCTOBER 1, 2022

Software adoption is crucial to the success of SaaS companies because it secures users to be long-term customers. A SaaS business model relies on recurring revenue from retained users, so if adoption fails, the whole business model fails as well. Let’s go over the concepts: TL;DR.

Feedback Software 93

Feedback Software Research Software User Testing Onboarding KPIs 93

Userpilot

APRIL 30, 2024

Marty Cagan is a well-known figure in the product management and technology industry. He is perhaps most recognized for his influential work as a consultant, writer, and speaker on product management, particularly within the realm of software and technology companies. Who is Marty Cagan?

Analytic Tools 93

Analytic Tools Research Software Feedback Software Books 93