The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. Understanding your customers is key, but simply understanding their demographics isn’t enough. So, how can CRM marketing help you achieve this elusive power of prediction? What is customer behavior prediction?

Data Visualization 116

Data Visualization Analytic Tools Marketing Customer Experience 116

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 114

User Testing Market Research Product Research Research Software 114

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Learn how to harness customer emotion to drive your post-pandemic digital transformation plan.

Data Visualization 147

Data Visualization Marketing User Testing Feedback Software 147

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 93

Userpilot

APRIL 30, 2024

In SaaS, product experience management is essential to design a high-quality in-app experience for every user. Let’s explore what product experience management is, why it’s crucial, and some effective use cases demonstrating the impact of PxM on product engagement. Why is product experience management important?

Customer Experience 91

Customer Experience Feedback Software Analytic Tools Onboarding KPIs 91

Userpilot

OCTOBER 10, 2022

And how can product managers use it to develop great products? Product Net Promoter Score (NPS) is a metric of customer satisfaction. We can also say the NPS score is a number reflecting customer loyalty. Apart from product quality, NPS is influenced by other factors, like marketing. Userpilot NPS calculator.

User Testing 87

User Testing Feedback Software Onboarding KPIs Analytic Tools 87

Userpilot

DECEMBER 20, 2023

Data-driven customer segmentation using algorithms like K-Means revolutionizes personalized marketing by grouping customers based on shared characteristics, enabling businesses to create targeted campaigns that resonate with each segment. Understanding these different groups is crucial for tailoring marketing campaigns.

Artificial Inteligence 95

Artificial Inteligence Data Visualization Customer Experience Customer Feedback 95

Userpilot

DECEMBER 7, 2023

Customer experience management vs customer relationship management? Both are important for affecting your customers, but what exactly are they, and how do they differ? TL;DR CEM focuses on the entire user journey with a brand, addressing needs and expectations at all touchpoints.

Customer Experience 94

Customer Experience Feedback Software Analytic Tools Customer Feedback 94

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 104

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 104

Userpilot

FEBRUARY 28, 2023

If you’re wondering what different types of customer feedback are and how to collect them, you’re in the right place! In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions.

User Testing 87

User Testing Customer Feedback Feedback Software Product Research 87

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Product Management University

APRIL 10, 2023

(Artificial Intelligence) AI and product management is a white-hot topic that runs the gamut, from the countless benefits to product managers all the way to replacing product managers…and everything in between. Just about every SaaS product company jumped on the bandwagon and started marketing their “cloud platform.”

Artificial Inteligence 147

Artificial Inteligence Product Management Product Manager Management 147

Indicative

JANUARY 6, 2021

Continuing to climb in G2’s quarterly industry rankings, Indicative was again named a Leader in Customer Journey Analytics by G2 in their 2021 Winter Report. Only Indicative connects directly to your data warehouse and excels at answering complex customer analytics questions in real-time—without having to rely on data teams or SQL.

Data Visualization 101

Data Visualization Customer Satisfaction Reporting Tools Customer Experience 101

Userpilot

JUNE 14, 2023

Product feedback surveys help you understand user needs , identify improvement opportunities, and improve customer satisfaction. The best product feedback survey templates include the following: Likert scale customer product experience survey to assess various aspects of the product experience using a rating scale.

Product Research 94

Product Research Feedback Software User Testing Customer Feedback 94

Product Management University

JANUARY 19, 2023

An expanding portfolio requires stronger collaboration among product managers to ensure customers get what they need: solutions that deliver quantifiable value at a level higher than just the users. That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments.

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Userpilot

SEPTEMBER 20, 2023

The eternal debate: product manager vs. project manager. In this article, we’re going to unpack the day-to-day activities of a product and project manager, describe the key areas of overlap and differences between these distinct roles, and, most importantly, cover how they can work together effectively.

Reporting Tools 100

Reporting Tools Customer Experience User Testing Research Software 100

Product Innovation Educators

MAY 27, 2024

How product managers can master product design & development Watch on YouTube TLDR This article explores the crucial role of product design in product management, focusing on ideation and concept design tools. This tool helps generate new ideas by prompting product managers to think about their product in different ways.

Data Visualization 96

Data Visualization Product Research Research Software Customer Feedback 96

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Want to see how Userpilot can help you find market gaps?

User Testing 94

User Testing Data Visualization Feedback Software Research Software 94

The Product Coalition

JANUARY 27, 2024

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. Personalised demos to educate and persuade customers. Negotiable or custom pricing. For example.

Feedback Software 129

Feedback Software Analytic Tools Onboarding KPIs B2B 129

Product Innovation Educators

APRIL 29, 2024

How product managers can master product innovation management Today we’re talking about product innovation management, one of the seven knowledge areas for product mastery. These are the knowledge areas that make us successful as product masters who know how to create new value for our customers.

User Testing 117

User Testing Product Research Research Software Finance 117

Userpilot

APRIL 3, 2024

Product-led innovation focuses on creating the best product for your customers. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers.

Analytic Tools 89

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 89

UX Planet

MAY 10, 2024

The recent pandemic has sped up this shift, compelling brands to rethink their marketing strategies. Backend technologies, integrated tech stacks, consolidated data insights and AI/ML capabilities are essential for seamlessly integrating systems, merging sales channels, and enhancing customer interactions.

Analytic Tools 86

Analytic Tools Research Software Feedback Software Data Visualization 86

Userpilot

APRIL 30, 2024

Meagan Glenn , Senior Program Manager (Success and Product) from Lavender lays it out for us in this interview. Glenn delves into different ways for leveraging feedback, managing negative responses, common mistakes companies should avoid, and much much more. How frequently should SaaS companies seek feedback from customers?

User Testing 89

User Testing Customer Feedback Feedback Software Data Visualization 89

Userpilot

JANUARY 27, 2023

It assesses customer satisfaction by looking at how well the solution addresses their problems and its usability. Why is conducting evaluation research important for product managers? It allows PMs to identify ways to improve the product and the overall user experience. ’ of user satisfaction or its lack.

User Testing 96

User Testing Product Research Research Software Feedback Software 96

Userpilot

MAY 1, 2024

User experience focuses mainly on the specific interactions users have with your product, while product experience is the customer’s overall perception of your product throughout their relationship with it. Product experience management helps to: Enhance the entire customer journey and deliver personalized experiences.

Customer Experience 95

Customer Experience Feedback Software Analytic Tools Product Research 95

Userpilot

NOVEMBER 24, 2022

How should product managers handle customer requests to improve customer satisfaction and drive value for users and the business? Customer requests are queries about your product. Some of them are solved quickly by customer support while others involve the development of new functionality.

Feedback Software 89

Feedback Software User Testing Product Research Customer Experience 89

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

The Product Coalition

AUGUST 12, 2023

One pillar of product management is the user experience. Design is a conversation between the designer and the user, with Gestalt principles acting as the grammar that helps convey meaning.” The way users perceive and interact with a product influences their overall experience.

Product Management 111

Product Management Product Manager User Friction Management 111

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Reporting Tools 85

Userpilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

Analytic Tools 99

Analytic Tools Feedback Software Data Visualization User Testing 99

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. Funnel analysis helps teams understand user interactions with the brand and the product at different touchpoints so that they can optimize the customer journey to drive business results and create a better customer experience.

Data Visualization 86

Data Visualization Analytic Tools Customer Experience Feedback Software 86

Haines-Group

NOVEMBER 15, 2023

Organizations generally realize that they must manage Customer Experience to create meaningful customer value. Yet too often organizations align the Product Manager role solely with product development efforts, trapping those who occupy the role in a too-narrow, “build-it and they will come” mindset.

Customer Experience 78

Customer Experience Management Management Customer Satisfaction 78

Userpilot

OCTOBER 21, 2022

Looking for customer relationship management examples to inspire your brand? After reading this article, you’ll see how a good CRM helps to cultivate healthy customer relationships that lead to higher engagement, loyalty, customer retention , and mouth-watering LTV. Improved customer experience (CX).

Analytic Tools 93

Analytic Tools Feedback Software Data Visualization Reporting Tools 93

Userpilot

SEPTEMBER 30, 2022

On the other hand, customer experience as a whole refers to all customer encounters, both online and offline. Good digital CX is important for businesses because it increases customer satisfaction , drives retention and brand loyalty , and sparks growth through word-of-mouth marketing. Take it from Asana.

Customer Experience 84

Customer Experience User Testing Data Visualization Feedback Software 84

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. What does it involve and what are its benefits?

Data Visualization 97

Data Visualization User Testing Research Software Feedback Software 97

Userpilot

MAY 21, 2024

Following customer lifecycle management best practices can lead your company to retain more users and increase customer lifetime value. Let’s explore customer lifecycle management (CLM), its phases, and the best practices you can apply in SaaS without coding!

Data Visualization 98

Data Visualization Customer Experience User Testing Customer Feedback 98