The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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User Testing Product Research Data Visualization Customer Feedback 126

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment.

Data Visualization 98

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Userpilot

JUNE 28, 2023

TL;DR Creating an effective customer feedback question is key to understanding your product and how your customers experience it. Good customer feedback questions for market research help you understand how your user found your product and why they chose you over the competition. If yes, please list them.

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Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

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Userpilot

DECEMBER 7, 2023

It will also guide you through uncovering and harnessing these insights in your SaaS business. These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience. Gather data. Visualize data to uncover insights.

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Userpilot

JUNE 12, 2023

We’ll also show you tools that will simplify everything. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys?

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Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. Why is it important to create a user experience strategy?

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. First, you need to research your audience and the available framework options.

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Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

OCTOBER 29, 2023

TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller. WTP helps SaaS companies choose optimum prices for their products to maximize profit. The metric is also used to predict customer churn.

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Research Software Feedback Software Analytic Tools User Testing 105

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important?

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Userpilot

MAY 14, 2023

Want to know whether your product is delivering value to customers? The best solution is to ask them directly. Customer feedback is the key to developing a customer-centric business. In this article, we’ll discuss 7 ways you can collect customer feedback to understand user sentiment.

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Feedback Software User Testing Customer Feedback Analytic Tools 98

Usersnap

JANUARY 26, 2022

Building, designing, and improving a SaaS product is a beautiful, never-ending journey. What we’ve witnessed among our customer base is this: companies that continue to optimize their SaaS product tend to grow faster, and sustain their customer base long-term. The Ultimate In-App Feedback Strategy ??

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Userpilot

NOVEMBER 30, 2023

Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Tracking user behavior in-app enables product teams to find ways to improve product experience. What are examples of market gaps?

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Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Start building your localization strategy by identifying the right market.

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Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. Great product managers and teams are able to understand and interpret the wider context, defining a clear vision that satisfies customer needs along with company goals. Champions a customer-centric approach.

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Userpilot

SEPTEMBER 15, 2022

Did you know that customer intelligence (CI) data helps product managers dive deep into the customer journey and truly understand customers ? SaaS companies use CI data to design personalized customer experiences and better customer communications, increasing customer loyalty, retention, and lifetime value.

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Feedback Software Research Software Analytic Tools Data Visualization 98

Userpilot

MARCH 25, 2024

Whether you’re planning your exit, seeking VC funding, or setting up ESOPs, a SaaS valuation is a must. Our article: Explains different SaaS valuation methods. Shows how to leverage PLG strategies to boost the value of your SaaS business. Want to learn how Userpilot can help you improve your SaaS valuation?

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Userpilot

OCTOBER 24, 2022

Looking for an NPS program to collect customer feedback and improve their experience with your SaaS product? Net Promoter Score (NPS) is one of the most widely used metrics to measure customer experience. An NPS program is a tool that allows you to conduct NPS surveys and collect feedback from users.

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Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. 10 ways to add value to products in SaaS. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue. Address customer pain points and show how your product can help alleviate them.

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Userpilot

JANUARY 14, 2023

Successful SaaS products satisfy user needs and realize organizational business goals. Once the update or feature is out, announce it using multiple channels like in-app communications or email. Use in-app surveys to collect feedback on product performance and ideas on how to improve it. What is product success in SaaS?

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Userpilot

JUNE 30, 2023

In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy. What is the voice of the customer survey? Why are voice of customer surveys important? What are the different techniques to collect VoC data?

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Usersnap

FEBRUARY 23, 2022

Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. In order to understand customer needs, get more customer feedback , and use it actionably, the rise and importance of SaaS product management within digital companies are “mooning” ??.

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Feedback Software Research Software User Testing Systems Review 59

Userpilot

JANUARY 9, 2024

It’s an easy way to gain a simple version of the truth, cut through data, highlight problematic spots, and identify areas that could be made more user-friendly. If you want to learn more about this tool for understanding feature usability and explaining any behavioral changes, let’s get into it! Subjectivity.

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Data Visualization User Testing Product Research Analytic Tools 105

Usersnap

DECEMBER 19, 2023

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Star Rating Ubiquitous in e-commerce and review sites, the star rating system is a visually engaging way to capture user opinions.

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Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Brainstorm ideas on how to solve customer problems in an innovative way and validate them. Online analytics is a good start.

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Product launches User Testing Product Research Analytic Tools 104

Userpilot

SEPTEMBER 14, 2023

To collect the necessary data, you can conduct customer discovery interviews or trigger in-app surveys. Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events. You normally use customer discovery questions as a part of the initial market and customer research.

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Userpilot

NOVEMBER 19, 2022

They also help develop only the products that satisfy real user problems. This improves customer satisfaction and saves the organization resources which could be wasted on developing unwanted features. During the prelaunch stage, their task is to carry out market and customer research. Want to see how?

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Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

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Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Choosing the right tool to work with can make your life easier. Sample user persona for a product marketer.

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Product launches Product Research Data Visualization Research Software 105

Userpilot

OCTOBER 31, 2022

Examples include customer pain points, brand image, product features and functionality, price, and user-friendly experiences. When you analyze customer needs, you need to get valuable insights from various customer data sources such as customer feedback , market research, focus groups, and product usage trends.

Data Visualization 98

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Userpilot

MAY 30, 2022

You can leverage NPS surveys to identify dissatisfied users, uncover friction points, and focus on specific problems. There are numerous tools in the market that can help you segment customers based on their needs. The 3 best tools are Userpilot , Baremetrics, and Segment. Positioning. Price-focused segment.

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Intercom, Inc.

NOVEMBER 18, 2020

With customer expectations and conversation volumes on the rise, businesses need a way to effectively deliver on-demand, personal support while maintaining customer satisfaction. Nearly 40% of customer support leaders say managing repetitive tasks is negatively impacting their CSAT score.

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UX Studio

JUNE 30, 2023

We deliver impactful, user-friend, and unique solutions for ambitious ideas. USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area.

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Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

NOVEMBER 10, 2022

A common customer pain point in SaaS is limited product functionality – it’s not enough to help the customer complete their jobs to be done. To resolve this, ask customers what their jobs to be done are in the welcome screen, and then tailor the product experience to meet those needs. State of SaaS Report Findings.

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Userpilot

JANUARY 9, 2023

This article considers all you need to know about retention marketing. What personalized customer retention strategies are open to you? What tools can help you personalize the customer experience? Customer retention marketing is any marketing that aims to keep both new and current customers happy.

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Userpilot

JUNE 2, 2022

What are some great customer feedback examples that SaaS companies use successfully? Continuous customer feedback collection is vital to business success. That’s because customers understand your product more than anyone else and their demand drives revenue. What is customer feedback? Let’s jump right in.

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Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

DECEMBER 7, 2021

To measure the success of your customer-oriented marketing track metrics like NPS scores, LTV, LTV: CAC ratio, customer satisfaction scores, and churn rate. To measure the success of your customer-oriented marketing track metrics like NPS scores, LTV, LTV: CAC ratio, customer satisfaction scores, and churn rate.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98