The Product Coalition

JANUARY 3, 2023

Usability testing is an important part of the app development process because it helps to ensure that the app is easy and enjoyable to use. This is particularly important for mobile apps, as users have high expectations for the apps they use and are quick to uninstall those that are difficult or frustrating to use.

Research Software 131

Research Software User Testing Product Research Testing 131

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 89

Analytic Tools Feedback Software Onboarding KPIs Marketing 89

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 91

Feedback Software Research Software Analytic Tools Product Research 91

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 88

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 104

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 104

Userpilot

OCTOBER 27, 2022

What is iterative testing? How can it help product managers build products that drive value for their customers? Iterative testing involves running repeated experiments on your product features to evaluate their effectiveness and identify improvement opportunities. Iterative testing enables evidence-based incremental innovation.

User Testing 96

User Testing Product Research Feedback Software Testing 96

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

Data Visualization 75

Data Visualization Product Research Research Software Analytic Tools 75

The Product Coalition

MAY 27, 2021

Domain Knowledge is a key factor in every IT field, be it Business Analytics, FinTech, Mobile App industry, Information Protection, Data Privacy, Database Testing, Security, Software Testing, and Quality Assurance. The latest trends show that companies are hiring testers with more domain skills rather than technical skills.

User Testing 119

User Testing Product Research Testing Analytic Tools 119

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 114

User Testing Market Research Product Research Research Software 114

Userpilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

Analytic Tools 95

Analytic Tools Feedback Software Data Visualization User Testing 95

Userpilot

JULY 9, 2023

User experience covers all customer interactions with the brand and focuses on aspects like customer satisfaction, enjoyment, and perception of the product value. Product usability makes a huge difference to the overall quality of the product and its chances for success in crowded markets. Book the demo to see how.

User Testing 88

User Testing Customer Experience Customer Feedback Product Research 88

Centercode

SEPTEMBER 1, 2020

Its high-end universal remotes had to communicate seamlessly with thousands of products to succeed on the market. But the company’s founders weren’t convinced that their internal testing procedures were providing the coverage they needed. The leadership team created a beta testing program to solve that problem.

User Testing 98

User Testing Product Research Testing Customer Feedback 98

Split

MARCH 31, 2023

Testing in production is a software testing method that involves running tests in a live, real-world environment. This type of testing allows organizations to deploy new features and test their performance or run tests to observe how the system responds to different user inputs.

User Testing 97

User Testing Product Research Testing Data Visualization 97

Userpilot

JUNE 14, 2023

Product feedback surveys help you understand user needs , identify improvement opportunities, and improve customer satisfaction. The best product feedback survey templates include the following: Likert scale customer product experience survey to assess various aspects of the product experience using a rating scale.

Product Research 90

Product Research Feedback Software User Testing Customer Feedback 90

Userpilot

APRIL 30, 2024

One great way to create such a culture is by sharing customer responses in the tools your team frequently uses. It lets you create surveys no-code, localize them for global markets, trigger to the right segments, and much more. Both of these directly influence product development and help keep up with market trends.

User Testing 84

User Testing Customer Feedback Feedback Software Data Visualization 84

Userpilot

APRIL 3, 2024

Product-led innovation focuses on creating the best product for your customers. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers.

Analytic Tools 83

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 83

Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers. However, they don’t do it all alone.

Customer Experience 82

Customer Experience Feedback Software Analytic Tools Product Research 82

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Want to see how Userpilot can help you find market gaps?

User Testing 89

User Testing Data Visualization Feedback Software Research Software 89

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. By understanding these factors, market research can provide insight into the feasibility and the best approach for marketing a product.

User Testing 128

User Testing Product Research Data Visualization Customer Feedback 128

UX Planet

JANUARY 11, 2024

Take the example of Apple’s iOS — its intuitive interface and user-centric design have set a benchmark for what a seamless user experience should look like. ? Poor User Satisfaction: Neglecting UXD often results in convoluted interfaces that frustrate users. The Consequences of Neglecting UXD 1.

User Testing 60

User Testing Customer Satisfaction Research Software Product Research 60

Userpilot

SEPTEMBER 8, 2023

Are A/B testing mistakes limiting your ability to drive engagement and conversion? But here’s a fact: many SaaS companies are going about A/B testing the wrong way. 13 AB testing mistakes companies are making: Thinking that A/B tests work for testing landing pages only: It doesn’t. Choose the latter.

Product Research 84

Product Research User Testing Analytic Tools Data Visualization 84

Userpilot

APRIL 16, 2024

Data from navigation and interaction tracking helps map out customer journeys and identify friction points. Implementing suitable improvements to minimize friction can drive user satisfaction. They help identify and reward loyal users. How can you analyze user behavior? NPS survey in Userpilot.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Reporting Tools 97

Userpilot

FEBRUARY 4, 2023

What’s the product design testing process? More importantly, we look at the design testing process and various testing methods with their pros and cons. TL;DR Product design testing is the final stage of the design process. It ensures that the proposed solution satisfied user needs. Are you ready to dive in?

User Testing 97

User Testing Product Research Feedback Software Research Software 97

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

FEBRUARY 28, 2023

Customer preference feedback shows you which feature or design users like better. In-app rating feedback is a quick way to assess user satisfaction with a particular experience. To collect customer loyalty feedback , use NPS surveys. Customer experience feedback focuses on user interactions with your product.

User Testing 82

User Testing Customer Feedback Feedback Software Product Research 82

Usersnap

FEBRUARY 9, 2024

For Product Managers and Developers, selecting the right, usability testing platform and tool isn’t just a task; it’s a crucial step in shaping your product’s success. A misstep could lead to design choices that don’t align with your user’s needs, resulting in a less-than-ideal user experience.

Feedback Software 52

Feedback Software User Testing Research Software Analytic Tools 52

Userpilot

FEBRUARY 2, 2023

Content testing is how you ensure that your content is relatable and well-perceived by your audience. Content testing is a form of user experience research that measures the quality and performance of content. By running regular tests and improving upon the results, you can boost your conversion and retention rates.

User Testing 87

User Testing Research Software Feedback Software Product Research 87

Userpilot

NOVEMBER 30, 2023

Book a demo now and see how you can use our tool to conduct in-app user behavior analysis, segment users for personalized experiences, and A/B test your hypotheses to see what works. What is a conversion rate optimization (CRO) audit A CRO audit is a comprehensive analysis of a customer’s journey on a website or digital product.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 85

Userpilot

JUNE 7, 2023

TL;DR A feature survey is a method of collecting user feedback about existing or upcoming features of your product. Types of feature surveys to obtain valuable feedback: Beta testing feature feedback survey for understanding if the new feature will bring value to users before it’s launched. How can we further improve [Feature]?

User Testing 80

User Testing Customer Feedback Product Research Feedback Software 80

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 97

B2B User Testing Research Software Analytic Tools 97

Userpilot

OCTOBER 15, 2023

To inspire you, this article includes a few use cases for trend analysis that you can utilize, such as comparing active users’ trends with trial users, gauging product adoption and usage trends, and understanding what drives customer satisfaction. What is trend analysis? But how do you do this?

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Reporting Tools 90

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. Funnel analysis helps teams understand user interactions with the brand and the product at different touchpoints so that they can optimize the customer journey to drive business results and create a better customer experience.

Data Visualization 81

Data Visualization Analytic Tools Customer Experience Feedback Software 81

Userpilot

JANUARY 27, 2023

A/B testing is a quantitative research method for choosing the best versions of a product or feature. Usability testing techniques like session replays or eye-tracking help PMs and designers determine how easy and intuitive the product is to use. Fake door tests are a popular and cost-effective validation technique.

User Testing 93

User Testing Product Research Research Software Feedback Software 93

Split

AUGUST 18, 2022

However, there are simple testing ideas you can try to make the most of a difficult situation. A second axis to consider is that your customers themselves have less interest in spending. When decisions become difficult to make, A/B tests offer an accurate and reliable estimate. The best approach is to run an A/B test.

User Testing 98

User Testing Customer Experience Product Research Testing 98

Userpilot

AUGUST 5, 2023

TL;DR Net Promoter Score (NPS) assesses customer satisfaction and loyalty by measuring how likely your customers are to recommend your products to others. You can identify NPS passives by: Triggering in-app NPS surveys at important touchpoints to gather valuable customer feedback and discover passive customers.

Data Visualization 89

Data Visualization Feedback Software Product Research Analytic Tools 89

Userpilot

SEPTEMBER 21, 2022

Collecting feedback data provides users with different ways to share their thoughts about your product. Gather feedback on product user satisfaction so you can find ways to improve customer loyalty. Types of feedback forms (read more for examples and templates): Customer forms for understanding your user persona.

Feedback Software 87

Feedback Software User Testing Customer Feedback Analytic Tools 87